Phillip morris Essay Example For Students

Phillip morris Essay Meaning of Industry Market Concept The tobacco business comprises of numerous contenders attempting to fulfill a particular client need. Organizations, for example, Philip Morris, RJ Reynolds, Brown and Williamson, and Lorillard hold nearly the whole piece of the pie in the tobacco business. While each organization has distinctive promoting and advertising strategies, they all objective a similar client gathering. Tobacco organizations attempt their best to create enthusiasm for their specific image or brands. Organizations showcase various properties that normally incorporate, however are not constrained to: taste, flavor, quality, size and picture so as to separate themselves from contenders (Business Week 179, November 29, 1999). Nonetheless, all tobacco organizations are fulfilling similar necessities. Some long-term smokers are dependent on the nicotine in cigarettes. They smoke on the grounds that the nicotine is expected to assist them with feeling ordinary (Focus gathering). Numerous addicts experience pull back without nicotine. All tobacco organizations have nicotine in their cigarettes, which satisfies the need of long-lasting smokers. Different smokers rely upon cigarettes in social settings. Many smoke to look advanced and develop. Tobacco organizations make numerous sorts of cigarettes that target various gatherings. Social smokers may see certain brands as increasingly modern, and in this way they avoid other lesser-known brands. For instance, an individual who smoked nonexclusive cigarettes at the bar might be seen as uncultured. Then again, the smoker with the Marlboro Lights might be all the more socially acknowledged on the grounds that they have a brand name item (Focus gathering). Numerous kinds of cigarettes take into account the numerous business sectors of smokers who need to depict a specific picture in social settings. Tobacco organizations don't make the need to smoke, however attempt to create enthusiasm for their specific image (Hays, New York Times, November 24, 1999). By and large, the tobacco organizations fulfill shopper interest for the a huge number of grown-up Americans who decide to utilize tobacco by giving separated items to various objective markets of smokers.Industry Concept The tobacco business has built up a fairly huge exhibit of items. Organizations, for example, Philip Morris, Lorillard, RJ Reynolds, and Brown and Williamson, just as the other littler contenders, all give a similar item cigarettes. The tobacco business is loaded up with furious contenders. Be that as it may, underneath the brand names and pictures, the item is moderately the equivalent. All tobacco organizations produce an inhalant that is made with tobacco, tar, and nicotine. These materials are abounded in an uncommon sort of moderate consuming paper for longer smoking time. The cigarettes are roughly three to four inches in length and come in packs of twenty to twenty-five. With such a large number of likenesses, one would believe that the market would take after that of a ware. Be that as it may, through brand showcasing and advancements, every cigarette is remarkably unique in the brain of the client. Limits The tobacco business can be comprehensively or barely characterized. Numerous items use tobacco as the primary material. We decided to characterize the market by concentrating on the tobacco and the manner in which it is smoked. Organizations, for example, Philip Morris, Lorillard, RJ Reynolds, and Brown and Williamson are the fundamental rivals in the tobacco business (Pollack, Advertising Age, August 30, 1999). They produce cigarettes, which are lit and the smoke is breathed in to the lungs. Tobacco items, for example, stogies, snuff, and bite are viewed as close substitutes to cigarettes. Stogie smoke is simply taken into the mouth, however not breathed in like cigarettes. Snuff and bite don't contain smoke, however are put on the skin for nicotine assimilation. Organizations, for example, Imperial Tobacco, which produce a wide cluster of bite and snuff items, would be viewed as an organization that gives substitutes to cigarettes. They would not fall in the cigarette business itself. 2 .Situation Analysis 2.1 Industry Structural Analysis 2. 1.1 Threat of Entry The tobacco business has a low danger of section. A couple of ground-breaking firms, for example, Philip Morris, RJ Reynolds, Lorillard, and Brown and Williamson, control the vast majority of the business (Pollack, Advertising Age, August 30, 1999). Any new participants would make certain to get overwhelming counter from different organizations battling to keep a lot of the rewarding business. For instance, Philip Morris is by a wide margin the business head with evaluated tobacco deals of $46.7 billion is 1999 (Business Week 179, November 29, 1999). They have a gigantic base of assets with which to assault other contender participants. They could without much of a stretch beginning advancements, for example, get one, get one free or offer coupons at specific occasions during the year to dishearten contestants to the business. Numerous little organizations won't have the option to contend with the capital necessities in the tobacco business. The obstructions to entering the tobacco business are various. To begin with, the high volume of cigarette deals gives existing firms economies of scale, which would be a weakness for newcomers to the market. The items presently available are separated fairly in their plan, yet for the most part through the enormous publicizing spending plans that are utilized to advance them. Tobacco organizations presently empty $4 billion every year into advancements and promoting multiple times what they spent in 1971 (Elliot, New York Times, September 22, 1999). These organizations have finely tuned dispersion channels, which incorporate armies of agents that compete for rack space. Probably the greatest obstruction to another participant would locate a good spot of the rack with such cumbersome rivalry previously consuming that space. Senior supervisors might be hesitant to part with prime spaces inspired by a paranoid fear of losing limits or different proposals from significant players. Government strategy is another conceivable obstruction to enter the market. Enormous settlements against the tobacco organizations have been the standard in the previous quite a long while. Albeit colossal organizations like Philip Morris can deal with the charges on account of their broad fiscal assets, it is hard to envision how a little new business would have the option to trouble the cost. Exchanging costs are high in the tobacco business. Numerous smokers are as yet smoking a similar brand they originally began smoking (Focus gathering). Regardless of whether the cost of their image is raised, they would not think about changing to another brand (Focus gathering). Numerous organizations who might need to come into the business would not effectively remove piece of the pie, because of high brand devotion. 2. 1.2 Competitive Rivalry The tobacco business is an extremely serious market. As referenced above, around four extremely huge companies control the whole market. Philip Morris is the greatest organization in the business, however others, for example, Lorillard and developing in brand name (Pollack, Advertising Age, August 30, 1999). All organizations fight for piece of the overall industry through overwhelming publicizing financial plans and opening arrangements. The cigarette showcase is well into the development phase of the PLC, and some may even contend that given the ongoing enemy of smoking efforts and claims the business is approaching the decay stage. Notwithstanding, deals show that decay has not yet been reached. As referenced previously, Philip Morris has evaluated tobacco deals of $46. 7 billion (Business Week 179, November 29, 1999). Clearly, brand unwaveringness still exists. Purchasers Retailers. The stores that sell tobacco items impact the market. Retailers have some control over makers who need prime opening to guarantee solid deals. Be that as it may, makers have utilized a lot of intensity by offering retailers uncommon motivations for giving their items great arrangement or for introducing certain quantities of brand ads around the store. To certain stores, for example, service stations, losing a significant cigarette brand would mean huge loss of incomes from clients who would prefer to go to another corner store to find their preferred image. Additionally, organizations are attempting to grow nearer associations with bars and cafés. Tobacco organizations offer ashtrays, napkins, and matches, sparing every purchaser a huge number of dollars in gracefully costs (Heuslein, Forbes, January 11, 1999). Retailers currently are promoting the brand on liners and napkins for the organization. Shoppers. The end-clients in the business likewise have moderate force. Brand devotion is high, and it has been demonstrated that smokers by and large picked a brand in their teenager year and keep on smoking that brand the remainder of their lives (Focus gathering). Nonetheless, despite a sensational value climb, customers have rushed to see that brands are compatible and afterward go at the least cost. Be that as it may, the deficiency of substitutes for tobacco items makes it hard for the business to lose clients all together. Providers The providers in the tobacco business have a low degree of impact, despite the fact that there is no nearby substitutes that the business can use instead of tobacco. Tobacco is bought from ranchers, who basically need to take the market-decided cost for their yields. Tobacco is a ware, so it has no effect from which provider a firm purchases its materials. The huge number of individual homesteads that gracefully the business makes it practically outlandish for anybody to raise the cost. There isn't a danger of forward mix from providers since they have none of the apparatuses important to make or market tobacco items. The ranchers have just the land and gear important to develop the leaf. If they somehow managed to attempt to deliver cigarettes, they would most likely not have the option to contend with the numerous huge organizations that have economies of scale (from Threat of Entry area). 2.1. 3 Substitutes The effect of substitutes on benefits is likewise low. Nicotine can be found in cigarettes, just as stogies, bite, and snuff. Be that as it may, the vast majority won't switch over to bite and snuff if the cost of cigarettes rises. Bite and snuff don't fill in for the requirements of a cigarette. C

European Colonization of the Americas and What It Meant for Native Tribes free essay sample

European colonization of what might turn out to be North America was persuaded by different reasons, including the longing for strict opportunity, benefit, or an opportunity to begin once again. The provinces were populated by strict gatherings looking for opportunity to rehearse their religions without impedance from England, contracted hirelings, account holders looking for a fresh start, pilgrims planning to discover a benefit and individuals who were brought to America automatically as slaves from Africa. The foundation of European settlements in North America implied managing the Native American clans who had just lived in the zone for a considerable length of time. As a general rule, pilgrims regarded the local people groups as lesser creatures and savages, and strains among locals and Europeans prompted numerous unfeeling demonstrations and passings, especially passings of the local people groups. English colonization took numerous experimentation endeavors before they had the option to set up the celebrated thirteen settlements that would in the end proceed to turn into the United States of America. In spite of the infectious affirmation that â€Å"in 1492, Columbus cruised the sea blue† and turned into the main individual to find the â€Å"New World†, he was not the principal outsider to go to what might turn out to be North America. Beside the local clans that had just been in the Americas for a considerable length of time, there was another gathering of individuals to discover America before Columbus. The Vikings were the first to find what might turn out to be North America. In any case, the Vikings didn't stay in the zone and their disclosure of North America became something of a Viking legend. In 1492 a voyager named Christopher Columbus set out to locate another course to Asia so as to augment the productivity of the flavor exchange among Asia and Europe. Rather than finding a shorter course to Asia, Columbus unearthed the new world that would come to be known as America. Despite the fact that his disclosure is alluded to as the new world, there were innumerable gatherings of Native American clans who had been living in America for quite a long time and had their own societies and lifestyles. Columbus didn't show up in the new world with a receptive outlook in regards to the local populaces. In the same way as other individuals at that point, Columbus respected those with a skin shading not the same as his own to be second rate. On Columbus’ second outing to America, he composed a letter to the King and Queen proposing that they oppress a huge segment of the Native American populace. â€Å"Their Highnesses will see that I can give them as much gold as they want nd the same number of slaves as they decide to send for, all heathens† (Columbus’ first letter, 1493) After the government rejected this recommendation, Columbus continued to subjugate the local people groups in any case. 1,200 locals were taken from their homes and oppress ed by Columbus. 560 of these locals were coercively sent on a boat to Spain where 200 of them kicked the bucket of disease during the outing (Weatherford). In 1584, Sir Walter Raleigh built up the settlement of Roanoke on an island off of present-day North Carolina. Roanoke turned into the main European province set up in America. The contract to build up Roanoke was conceded to Raleigh by the Queen Elizabeth I with the expectations of finding wealth in America just as having a base from which the privateers she had authorized could attack Spanish boats. The province of Roanoke made due for a long time before bafflingly vanishing, gaining it the title â€Å"the lost colony†. One of the most familiar ways of thinking in regards to Roanoke’s destiny, is that issue with the local populaces prompted the passings of a few pioneers, while the rest coordinated into the Native way of life as opposed to confront starvation or demise by different methods. In 1534 Jacques Cartier, an adventurer for France, established the settlement New France in the zone of present-day Canada and the northern US. The French had a superior relationship with the local occupants than any of different nations that had, or would colonize the Americas. The French understood that issue with the locals could be adverse and that a positive relationship with them could be helpful. The French approached the locals with deference as opposed to review them as savages or lesser creatures like the Spanish and British did. The French built up a courteous exchanging arrangement of hide with the Native Americans. The French’s regard for the indigenous people groups would later be compensated by the native’s help in the French and Indian War between the pioneer French and the provincial British. A gathering of French Protestants called the Huguenots settled in what might turn into the southern US, however were in the long run executed or driven away by frontier Spain toward the south. In 1624, the Dutch settled the region of present day New York and New Jersey. They named their settlement New Amsterdam. The Dutch stayed in the territory until 664 when the British assumed control over the provinces and renamed part New York and part New Jersey. The British likewise picked up the province of New Sweden from the Dutch, which proceeded to turn into a piece of present-day Delaware. Constantly 1600 the Spanish had built up an extensive realm in America from present-day California to introduce day Florida, and down into Central America. The Spanish looked to extend their domain in the hunt of a benefit and furthermore to spread their Catholic confidence. The Spanish got this tremendous realm by crushing the local people groups that remained among them and success. The three notable societies that were annihilated during the Spanish victory of the Americas were the Aztecs, the Maya and the Inca. In 1565, the Spanish assaulted and took the French’s frontier settlement of Fort Caroline, executing 200 pilgrims. The Spanish at that point renamed the settlement St. Augustine. The Spanish want for extension would later reason strain between pioneer Spain and provincial Britain. In 1606, King James I of England offered contracts to the Plymouth Company and to the London Virginia Company. The contract was isolated between the two organizations, giving the Plymouth Company the northern half in the current-day Maine zone. The settlement set up by the Plymouth Company didn't succeed and was before long deserted. With their Southern portion of the contract, The London Virginia Company set up the province of Jamestown, Virginia which would turn into the main abroad English settlement to succeed. The settlers of Jamestown confronted numerous hardships in their initial not many years. The pilgrims of Jamestown showed up in the territory at an awkward time, as the region was encountering an extreme dry season that made the development of harvests incomprehensible. The absence of food brought about numerous pilgrims passing on of starvation. Beside the dry season, the pioneers likewise experienced experiences from the local clans who didn't invite their quality. Numerous pilgrims were slaughtered by the Native Americans in the region, especially in the long-standing competition that followed among pioneers and the neighboring clans and brought about the passings of homesteaders and locals the same. Numerous different pioneers kicked the bucket of maladies because of their ailing health (Wolfe). At the point when issue with the neighboring Powhatan clan at long last remained alive, the pioneers were acquainted with utilizing tobacco as a money crop. With the presentation of tobacco as a money crop the settlement was at long last ready to succeed, however a darker issue emerged from this achievement. As the tobacco exchange turned out to be increasingly more effective for the settlement, the issue emerged of how to till the ground while spending minimal measure of cash on work. In this manner started America’s dull history of servitude. A few settlements were established so as to look for strict opportunity that was not offered in England. In 1620, a gathering of Protestants called the Pilgrims settled in Plymouth, Massachusetts. The Pilgrims decided to settle in America so as to have the option to unreservedly rehearse their religion. After nine years, another strict gathering called the Puritans built up a state called the Massachusetts Bay Colony. The Puritans were unaccepting of different religions and set up their province so as to have the option to rehearse their religion and furthermore to have the option to keep different religions out. In 1681, one more province was set up for strict districts. William Penn, a Quaker, established the settlement of Pennsylvania so as to make a safe house where Quakers could live and rehearse their convictions in harmony. In 1670, the foundation of the settlement of Carolina was supported by a private gathering of Englishmen who were looking to make a benefit off of the province. Carolina was settled yet at first fizzled in light of the fact that nobody had any inspiration to move to the region. The settlement of Carolina at last succeeded once farmable land was found in present-day Charleston. The foundation of South Carolina was propelled by the longing for benefit, as opposed to for strict reasons similar to the case in a portion of different states. The inspirations of the Carolinian pilgrims got obvious in their activities. Since they were benefit driven as opposed to being driven by religion similarly as with a portion of different provinces, the pioneers of Carolina were generally keen on the most proficient method to expand benefits and wouldn't fret if others were harmed all together for their organizations to thrive. The Carolinian pioneers came essentially from the British province of Barbados, and they carried African slaves alongside them. Being benefit propelled, South Carolina started an exchanging relationship with the Caribbean Islands. Among the â€Å"items† exchanged were Native Americans that had been hijacked and subjugated by the Carolinians so as to exchange them to the Caribbean. Close by their barbarities submitted against the locals, the pilgrims of Carolina likewise got slaves from Africa to work in rice fields once they concluded that slaves were less expensive to keep up than contracted hirelings. In 1733, the southern settlement of Georgia was established by James Oglethorpe so as to isolate the province of Carolina from the Spanish-populated Florida region

AP World History Sample Essay and Test Prep Resources

AP World History Sample Essay and Test Prep ResourcesThe AP World History Sample Essay is the only standardized test for the major level that measures high school students' ability to perform the theoretical and practical application of knowledge on historical periods. The main goal of this course is to assess the student's mastery of content areas in their majors and determine which level they are at in their studies.The process involves reviewing information over a specific time period, starting with a base period of about 400 years ago. Students are required to identify and analyze their primary source materials, and evaluate their application of knowledge. In the end, they will be expected to give an oral presentation based on their analysis.Students that complete the AP World History Sample Essay are tested in high school as part of the National Center for Education Statistics' annual American Trends in History and Language Arts (ATHLAS) report. When the AP test was developed in 1975, it was seen as a way to develop a common curriculum for all states and to build up a national student achievement rating system.Students that take AP courses may find that they are required to take the AP World History Sample Essay, particularly if they are taking a core course in the subject. Most students, however, do not have to take this test unless they are specifically applying for a class that requires it. It is, therefore, recommended that students take the AP exam prep before they start classes to ensure that they will be prepared to study for this type of test.A good way to prepare for this type of AP test is to get a few AP test prep books, including the AP Exam Prep: AP World History Sample Essay. Many people recommend having someone who is familiar with history as a professor or college adviser as well as someone who is studying the same topics as you to review your notes, help you choose questions, and even coach you during your study sessions. Be sure to have a variety of materials that can be used so that you can work on both your classwork and practice for the AP exam.Before starting any practice tests, make sure to have your instructor's permission to use the AP test prep material. Instructors may be reluctant to give students access to test prep material, but it is the responsibility of the student to ask. Most instructors will allow you to use the material as long as you check with them beforehand and that the material has been thoroughly reviewed.You can also find free tutorials and sample test prep materials online. In addition, instructors often have extra information available online that you can take advantage of as well. Doing your research ahead of time, keeping your notes and asking questions can help you obtain the best results from your test prep.When using these AP test prep materials, it is important to remember that you are not just studying for the AP exam; you are also preparing for the real test at the end of the seme ster. Get the most out of your AP classes by properly preparing for your tests, then taking advantage of these resources and tips to get you prepared for the real test.

The Vegetarian Diet - Free Essay Example

Sample details Pages: 7 Words: 2016 Downloads: 8 Date added: 2019/02/12 Category Health Essay Level High school Tags: Diet Essay Did you like this example? Today’s society views veganism as â€Å"negative.† There is a constant struggle between vegans and people who despise them. Individuals dislike vegetarians and vegans because of their opposing view on the food practices of most of the society. The non-vegetarian individuals believe that these practices are a very important aspect of what makes up their social identity. Don’t waste time! Our writers will create an original "The Vegetarian Diet" essay for you Create order When one views this constant struggle between vegetarians and non-vegetarians, it somewhat portrays the ongoing debate about feminism. This is because in both situations, the vegetarians and the feminists both seem to be on the more logical side of the debate. We do not need to get into the debate about feminism, but we know that vegetarians and their diets, also known as a plant-based diet, seem to have no negative effects whatsoever. If we dig down deeper into why a plant-based diet is more beneficial than any other type of diet, we find that this diet prevents many different diseases and illnesses. The diet, if done right, also benefits local agriculture and the many small businesses that are not government-sponsored. This diet can also benefit the environment much more than humans think. Of course, one of the older reasons for switching to a vegan diet deals with the ethical side of the debate. There are a lot of humans in the world that do not think that animals deserve to be physically and emotionally harmed for food. But humans have been questioning whether we as are supposed to be killing animals for food for a long time now. All said, the health side is no doubt the most important reason for why one should go vegan. According to nutritionist Michael F. Jacobson, at least one of every sixth deaths in the United States are caused by the poor dietary lifestyle of us humans. The average American citizen is more likely to die from a disease related to their diet and not getting enough physical activity than from smoking tobacco, homicides, and car accidents. The list goes on, but what exactly are these dietary â€Å"diseases?† Some of the major ones are different types of cancers, diabetes, heart diseases, and strokes. And how do we even know that this is true? Well, there has been research that proves that the consumption of meat and dairy products are critical â€Å"causes of chronic diseases† (Jacobson 21). There have also been studies showing that vegetarians live longer and are â€Å"less prone† to chronic diseases. Regarding the debate between vegetarians and non-vegetarians, who is morally right here? Sure, meat is good, but the long-term risks of consuming meat ar e just not worth consuming it regularly. There is a numerous amount of studies that meat-eaters are â€Å"more susceptible to heart disease† alone (Petter). Yes, it’s fine to have meat occasionally, but consuming it daily can lead to some health problems. As for people who have a diet mostly made up from meat, it doesn’t go quite well. For example, if someone were to just eat cooked meat, they would be lacking vitamin C. The only way to receive vitamin C from meat is by eating it raw. Doing this may increase vitamin C, which is good, but it would significantly increase one’s risk for bacterial diseases, depending on how fresh the meat is, of course. A sufficient way for us humans to gain a good amount of vitamin C to keep us healthy is by eating citrus fruits and certain vegetables (Bowler). As Daniel Dombrowski states, the moral reason for not eating animals â€Å"held sway† for about a millennium, with a reemergence in the late 1960s/early 1970s. But this reemergence has sparked an ongoing contemporary debate regarding vegetarianism in the forms of â€Å"scholarly books and articles.† Anti-vegetarianism also dates to the days of when the bible was written. There are certain books from the bible that reference vegetarianism, with some actually â€Å"condemning† vegetarianism. In Genesis 9:3, after the Flood that destroyed all plant life, it was said that â€Å"Every creature that lives and moves shall be food for† humans. In a way, this seems to be opposing the practice of vegetarianism itself. All the research conducted by vegetarians over the years relating to vegetarian diets all seem to have â€Å"unconscious bias.† This is because every human has their own set of beliefs, and those beliefs make their research (more scientif ically) unwise. But that does not necessarily mean that all research regarding vegetarianism is not credible (Why I Am Not a Vegetarian). So, when exactly did people start to think a vegetarian diet was better for the body? Well, if we observe the origin of a plant-based diet, we find that it dates to 1500-500 B.C. where the Indo-Aryans who inhabited present-day India â€Å"encouraged vegetarianism due to religious reasons.† Various famous individuals such as Pythagoras and Leonardo da Vinci also refrained from eating meat (Blumenfeld). A century after Pythagoras’ existence, vegetarianism was linked to his name along with the contemporary debate. Pythagorean vegetarianism was founded on multiple principles, but the most important and interesting one is the religious term â€Å"transmigration.† According to the Oxford English Dictionary, transmigration means â€Å"Passage of the soul at death into another body.† Pythagoreans believed that animals possessed souls that either have been or will be in a human body. In fact, he was so confident in his belief in transmigration, he admitted h is own preexistence multiple times. But along with this belief in transmigration, problems arose, such as the question â€Å"if plants have souls like animals do, what are we to eat?† (Dombrowski 35). Pythagoras also considered beans to be very â€Å"dangerous to one’s health.† Along with his dislike for beans, came his dislike for meats. He considered both foods to encourage drowsiness, which was not what he wanted since he believed that too much sleep was â€Å"unhealthy† (Dombrowski 44). Over two thousand years after Pythagoras’ existence, those who refrained from eating meat were referred to as â€Å"Pythagoreans,† hence the term â€Å"Pythagorean vegetarianism† mentioned earlier. Centuries after Pythagoras’ existence, what is still known today as the â€Å"Vegetarian Society† was founded in Great Britain in the mid-1800s (Blumenfeld). This society is responsible for coining the term â€Å"vegetarian† from the Latin word vegetus, which signifies â€Å"sound, whole, vital† officially in 1847 (Kellman 87). The organization is still going strong today, offering education and cooking classes to families as well as trying to influence future legislation regarding education relating to plant-based diets. In the early 20th century, Upton Sinclair spent his life experimenting with various diets such as only eating meat and going completely vegetarian for long periods of time. This then led to the published the famous novel â€Å"The Jungle† which had the original intent of solely exposing the â€Å"harsh conditions† of immigrant populations in the United States. But it became more recognized for exposing the major meat in dustries instead. As the U.S. troops were fighting in World War I, the FDA encouraged â€Å"Meatless Mondays† for the sole purpose of conserving meat supplies for the U.S. troops. However, this was not a campaign to make anyone go vegetarian, notice how the only purpose was to save meat products for the soldiers fighting across the seas. This campaign rose again when World War II came around three decades later, with the same intentions. After World War II, vegetarianism became very popular in the United States through the counterculture movement. The main goal of the vegetarian-aspect of the movement was to â€Å"promote social and environmental justice.† The term â€Å"Meatless Monday† however returned in 2003 when the Johns Hopkins Bloomberg School of Public Health called for an initiative to reduce saturated fat in the American diet. This initiative was different because it tried to focus on the health and physical wellbeing of humans (Blumenfeld). S ince then, the vegetarian movement has grown significantly through the research and the support of its members. A tough question posed upon us humans today is â€Å"why do we still eat meat?† Most of the people who constantly eat meat will respond to that question saying, â€Å"I eat meat because I like it.† But saying that is like saying â€Å"I smoke cigarettes because I like them.† Because like cigarettes, meat is addicting. Some people just do not realize it. We know of the negative effects of eating meat along with the physical harm it can cause to our bodies. But we continue to consume it. Previous studies have shown that about 35 percent of individuals who switch to a vegetarian diet do so because of health reasons. An important factor regarding susceptibility to certain diseases is age. The older someone is, the more health problems they will face if they continue to eat meat. There are so many elements in meat that are considered harmful to the human body. Some examples are pesticide residues, pathogens, cholesterol, saturated fats, and hormones, just to name a few (Ion 354). Although the exposure to pesticides is very miniscule and its effects may be very rare, there is a greater risk of long-term exposure to these pesticides that may lead to diseases such as cancer or an impaired immune system. In a 2001 study, 181 million out of the 511 million pounds of pesticides were used on the crops that livestock consume. These pesticides are used for controlling weeds, insects, and fungi on crops. There are many different types of pesticides, but they are known to cause tumors in laboratory animals. This raises concern for a large risk on cancer for us humans (Jacobson 53). Perhaps on the other side of all things, the animal rights group known as People for the Ethical Treatment of Animals, or PETA, are taking a slightly different approach rather than just using statistics to promote a healthy vegetarian lifestyle. There are a lot of common sayings in this world that include â€Å"anti-animal language,† according to PETA. They have taken initiative to change these sayings to be more animal friendly. For example, the term â€Å"bring home the bacon† does not sit well with PETA. They believe it should be â€Å"bring home the bagels† (Gugliotta). Could this mean that they are taking it too far? It all seems unnecessary, because surely no one means any sort of harm against animals by using these sayings. If PETA really were trying to promote the safety and welfare of animals and a healthy vegetarian lifestyle, they would be doing beneficial research such as the research that nutritionists do, and not trying to change common sayin gs common in our culture today. If such a big nonprofit organization that has a lot of voice and influence, that influence can be committed to changing people’s diets and in the end their lifestyles. They are trying to work backwards and changing people’s lifestyles before they think about changing their diets, which is the more important issue. Diet is more important than lifestyle because it is essential to all humans every day. And a positive change in diet can lead to a positive change in the lifestyle of anyone. To recap, the effects of switching to a plant-based diet are overwhelmingly beneficial. Not only would we improve the healthiness of ourselves, but we would also improve the healthiness of the environment. The meat and dairy industries have spent billions of dollars on advertising their products, and it has been successful. But we cannot continue to listen to them if we want to change ourselves. The changes can be small or large, but there are so many ways to change an individual’s diet. The concept of nutrition seems complex, but it is quite simple. Diets should be based on fruits, vegetables, beans, whole grains, and healthy oils. Substances such as refined sugars, salt, white flour, and basically anything with preservatives in it should be avoided. If one wants to continue to eat animal products, make sure they are produced locally and humanely treated, along with making sure the animals are grass-fed only. After switching to a plant-based diet, one will see positi ve differences in their energy levels, sleep, strength, mood, and mental health. In the end, whether the reason why a person changes their diet is health, moral, or environmental, everybody wins.

My Dream Job Nursing - Free Essay Example

Sample details Pages: 5 Words: 1620 Downloads: 8 Date added: 2019/02/20 Category Career Essay Level High school Tags: My Dream Job Essay Did you like this example? Abstract One of the most important decisions someone can make in their lifetime is what they are going to be when they grow up. From sun up to sun down, week after week, a job will consume a majority of the time a person spends in their lifetime. In some cases this might sound unpleasant, but in some it might sound exciting, especially in situations where that person is living their dream. Don’t waste time! Our writers will create an original "My Dream Job: Nursing" essay for you Create order A dream job is one that fulfills all expectations and that allows someone to do what they love until they are done. A dream job can be big or little and can affect others or not. A dream job is one that pushes limits and makes someone happy day after day. Dream Job A big part of my life has been spent deciding on the career path I will take. Whether this path be medicine or not, it is an important decision that requires a lot of thinking and realization. The big question for me was never â€Å"healthcare field or not?† it was â€Å"what career in the healthcare field?†. At first, I chose Physical Therapy, and then I wanted to be a Pediatrician or a Family Doctor. As I got older I put into perspective the expectations and hours of schooling being a doctor required. I learned more about nursing while looking into careers, and it stuck with me. Being a registered nurse is something I am passionate about now and will continue to be passionate about for the rest of my life, and is also a career that I will be able to excel at with both my knowledge and social skills. The environment of a hospital excites me and will allow me to connect with doctors, other nurses and coworkers, as well as patients in need of help. I hope to work in a ho spital one day that gives me these opportunities. Registered Nurse Training and Educational Requirements The purpose of education and training for employment positions is to ready you for the years of work you are about to endure. Nursing school along with any medical school can be tough and have requirements that prepare you to properly care for a patient with confidence and skill. To become a Registered Nurse, a student must receive an associate’s or bachelor’s degree from a state approved nursing school. These schools can be community colleges or private universities all with different course requirements and different costs. Ranging from $40,000 to $100,000 or $3,000 to $14,000 at local community colleges, nursing school can put a huge dent in your wallet (America, I). Although expensive, nursing schools have financial aid options for students who qualify for certain scholarships. As well as graduating from nursing school you must also be licensed, which has its own list of requirements as well. A license can be obtained by graduating from nursing school and passing a national licensure examination (Fulton, D). Nursing school requires students to pass classes and labs that focus on exploring the human anatomy and preparing the students to know and understand the different systems, functions, and sections of the body and everything that it entails. Along with classroom and lab criteria, nursing schools pair with local hospitals and clinical sites that allow the students to interact with and learn from doctors and nurses. These opportunities will give an insight as to what tasks and training goes into working in a hospital or office setting. Employment opportunities after school are easier to find because of the high demand for nurses. With more patients using home healthcare, hospice care, hospitals in general, and family doctor’s offices, the need for nurses will spike by 2022 and will lead to many opportunities for nursing school graduates (Dusseault, W). Once employed, on the job training will be provided to the employees that satisfy th e needs and expectations of the setting in which you are working in. This training will give you a better look into the many duties you will hold as an employee. Main Elements Working in hospitals and in outpatient offices require a nurse to provide hands-on care to patients along with performing diagnostic tests and analyzing the results, operating and monitoring medical equipment, and administering patient medication and treatments (Fulton, D) followed by many more. The many duties given on a day to day basis is the reasoning behind the heavy workload nurses have. The nursing profession requires a lot of changing and stepping out of your comfort zone to accommodate a patient. In my interview with a registered nurse, she explained that if you are not okay with change then the nursing career is not for you. I think that staying on my toes each day and staying busy with the list of duties expected from me, that I will enjoy this career path for as long as I am working. These tasks that I will have as a nurse are taught to me to understand and to be confident in, as well as be able to succeed at and enjoy. Location and Hours A job as a nurse can take you anywhere and allow you to work anywhere in the world. From big cities with a population of 200,000 to small towns with a population of 10,000, registered nurses are employed in hospitals, public community settings, ambulatory care settings, nursing homes, extended care facilities (Spratley, E.) and the list goes on. This is a broad spectrum allowing any location to have multiple job opportunities and allowing me to choose where I would like to live. Along with the flexible location, this career allows a flexible hour schedule. Nursing provides full-time and part-time working options as well as allowing flexible hours. With the vast amount of nurses employed, hospitals and other nursing locations allow you to pick the days you work, whether they be consecutive or spread out. Starting out most nurses work over night shifts of 12 hours, 3 nights a week. Nurses who work during the day can still have those 12 hour day shifts or split them up into 5, 8 hour da ys (Nursing Hours). Even if not on schedule nurses are called to work in emergency situations and are on call at least one night a week. When situations like this happen, nurses will go into over-time hours and are payed for it. These flexible options in hours and scheduling will allow me to have as much freedom as I please and even allow me or my coworkers to have other jobs at the same time (Nursing Hours). Salary and Pressures No matter the job, my goal in finding my dream job is to make enough money to be comfortable and be able to provide for myself and my family. As a nurse, a plus side is the amount of money you can potentially earn. Starting out, a graduate student can earn $28,000-$50,000 a year, and that will increase over the years as you gain experience or possibly specialize in a certain area of the healthcare field (Registered). This amount of money would satisfy my needs and will allow me to provide for me and my future family, which is another reason that all of the hard work will be worth it. This career is going to offer me many ups and downs, which is nerve wrecking but exciting. Nursing can take a toll on you and can be stressful in certain situations. It will push me to my limits. I know that I can handle these situations, and I know that training and understanding the steps for taking care of patients will allow me to be more confident in this. I think that this job will offer me differe nt opportunities each day that will keep it interesting for the many years ahead of me. In choosing this job, I think that my future employer will choose me for this line of work because I am tough, I am able to communicate effectively, I learn from mistakes and I truly believe that I have what it takes to be a nurse. Use of Health Promotion Most all diseases can be fixed with healthier habits, such as a healthier diet or more activity which is why health promotion is a big part of the job no matter which health care position you hold. Health promotion is used by nurses to educate the community on how to recognize signs and symptoms of diseases, managing health conditions, advising, and emotionally supporting patients and their families (Fulton, D). Nurses are the first and last person a patient interacts with when they are sick, making the use of health promotion extremely important in conversations and meetings. Screenings, diagnosing, and advising treatment are all promoting health and strategies to maximize optimal health outcomes (Nurses role). Nursing school programs are strong in teaching critical promoting techniques that allow patients to understand risks and the importance of practicing and living healthier lifestyles. Not only will I be able to teach patients but I will be able to take my own advise on living a healthier lifestyle. References 18, 2. N. (2013, November 18). Nursing Hours: How Long Do Nurses Work? Retrieved November 8, 2018, from https://www.fortis.edu/blog/nursing/nursing-hours-how-long-do-nurses-work/id/2945 America, I. (2018, November 07). How Much Does Nursing School Cost? Retrieved from https://www.imagine-america.org/much-nursing-school-cost/ Dusseault, W. (2014, August 15). Retrieved from https://www.crosscountrytravcorps.com/news/4-reasons-nursing-jobs-are-in-high-demand Fulton, D. (2016). Introduction to Health Promotions Health Professions. Dubuque, Iowa: Kendall Hunt Publishing Company. Registered Nurse Salary | RN Salary, Pay, Wages, and Income in Registered Nursing. (2018, September 04). Retrieved from https://www.registerednursern.com/registered-nurse-rn-salary-wages-and-income-of-registered-nurses/ Spratley, E., Johnson, A., Sochalski, J., Fritz, M., Spencer, W. (2000). The registered nurse population. Retrieved January, 2, 2005. What Is the Nurses Role in Health Promotion? | PNW Onli ne (2017, September 11). Retreived from https://nursingonline.pnw.edu/articles/nurses-role-in-health-promotion.aspx

Business Types And Advantages Within The Music Industry

In this section I will be assessing different business types and the advantages and disadvantages within the music industry. the business types I will be researching are sole proprietorship, partnership, corporations and limited liability company. Sole Proprietorship Most small businesses tend to start out as sole proprietorships. These companies are owned by one person. This individual normally has the day-to-day responsibility for running the business. Sole proprietors own all the assets of the business and all the profits generated by it. They are also completely responsibility for any of its liabilities and debts. In the eyes of the law, you and the business are one entity. The advantages of a sole†¦show more content†¦If looking for someone to invest money or be part of your business you may struggle to find people with vast knowledge of the industry you are in as it may feel like to much of a risk for them. Employee benefits such as owner’s medical insurance premiums are not directly deductible from business in (only partially as an adjustment to income). If you earn  £20.000 in one year 10,000 of this is taxable (depending on current pre tax earnings) Conclusion In conclusion if you are confident in your business and you don t mind the risks the sole proprietorship is by far the easiest way to set up a business. I know a few people that do this and they have said that it is best to always run within their means, which in a way is a good way of doing things. However it does not leave room for you to make your business grow Partnership A partnership, Consists of two or more people who share the ownership of a single business. Like in a proprietorship, the law does not distinguish between the business and its owners. The Partners should have a prearranged agreement of how decisions will be made for their company, the profits will be shared, how disputes will be resolved, how new partners will be brought into the partnership, how partners can be bought out, or what steps will be taken to dissolve the partnership when needed. Although it sounds silly thinking about dissolving the company before its started, many companies break up in times of

Mineral Business Exploration Services Responsebilities

Question: Discuss about the Mineral Business Exploration Services Responsebilities. Answer: Introduction The report is about the roles and responsibilities of a financial analyst at Antipodes Mineral Resources company. The company has asked all the applicants to answer the key questions related to the job profile so that they know that the applicants have a clear understanding of the role they have applied for. 1. The types of investment that takes place in a minerals company are Greenfield exploration projects, Brownfield exploration projects and Grassroot exploration projects. This kind of classification is based on the fact that there was mining done by any team in the past. In Greenfield projects, there is no exploration done previously and the companies depending on prediction starts mining in a particular territory. In case of Brownfield exploration projects, mining companies start exploration in areas near to already existing mines. They use existing data to collect estimate the deposits. The risk is also lower in this case. In case of Grassroot exploration projects, the geologist spends time and money in finding areas to be suitable for mining and based on the research, the mining companies start exploration. The major investment by a mining company is in procurement of mining location, infrastructure and mining equipment and Human capital. The mining companies spend huge amount of money to get the sites for exploration and based on the potential of the areas, they make huge investments. Secondly the company has to invest in infrastructure development at the mining sites so that the minerals extracted can be easily stored and transported for processing. The companies also has to invest huge amount of money for heavy machinery and depending up on the capacity of the ores, the company purchases equipment so that they can extract optimally. Also the company has to invest in the human resources and provide them proper trainings to ensure their safety and health. The company has to provide each employee with safety equipment and gears to help them in mining. (Snoeks, 2009) 2. CFO or Chief Financial Officer of the company is responsible for financial planning of the company and managing the financial risk of the company due to various changes in the environment the company is operating in. He is a very important entity in the organization and helps the company in taking major financial decisions which can impact the organization and the investments of the shareholders. The major activities undertaken in the office of the CFO are Preparing of the financial statements, business reports and forecasts for the next financial year: The CFOs office is responsible for preparing the income statement, balance sheet and cash flow statement for the shareholders so that they can understand the financial health of the company and compare them with industry average to understand the performance of the company with respect to its competitors. This helps the investors to understand the risk the company is involved in and help them and deciding if they want to continue with their investment or reduce their investment. The financial statement also helps the companys management them to understand the impact of the decisions they took in the last financial year and if the decisions results were as expected. It help them in planning their future activities with better clarity about the market and their products. The CFOs office is responsible for preparing the forecasts for the next year and help the companys owners understand the planning for the next year. It also helps them take different possibilities in to account and be prepared for each case. Dedicate resources and help in decision making: The CFOs office is responsible for dedicating the funds to various departments and help hem set their targets and objectives for the next financial year. The team takes in to account the priorities of each department and collates all the data and then distributes the resources to maximize the profits for the company and help each department meet its goals and targets. Managing the Financial risk: The CFOs office is also responsible for managing the financial risk the company has and try to reduce it. They can make changes in the debt to equity ratio of the company to reduce the risk and make changes as per the industry trends to maximize benefits for the company. The office can also dispose off any asset which is not performing well and invest in modern technologies which can help the company grow faster. The office also analyses the risk involved in each of the project and decides whether they should go ahead with the project or drop it based on the risk assessed. (Biery, 2015) Thus it can be seen that the activities undertaken in the office of the CFO are very important and without proper functioning of CFOs office it will be difficult for the company to run smoothly. 3. While managing the finances of a publically listed company, the financial managers must be very cautious about the effect of their decisions on the returns of the shareholders. In a publically listed company, the public has invested in a company and are owners of the company who have given the managers to work for their interests. Thus it is the role of every manager to ensure that the return to the investment made by the people is not affected in any sort of negative manner and work for the betterment of the company and its stakeholders at large. The management should keep the public informed of the various activities they are planning to conduct and the possible risk involved in every decision they take and must have a consent of the people before making any major changes in the company. The shareholders can be informed via annual meetings or annual reports and must be continuously involved in the decision making process. Also the management should be accountable for all the decisions and they must avoid any personal interest or conflict while taking decisions for the company. The management should work with the objective of maximizing the profit for shareholders while keeping in consideration all the stakeholders and then taking the decisions for the company. (Grimsley, 2001) 4. Apart from the responsibilities towards the shareholders, the Antipodes Mineral Resources Company (AMR) is also responsible towards all the stakeholders of the company. According to stakeholders theory, all people who are affected by the presence of the organization are the stakeholders of the company. The stakeholders can be classified in to internal stakeholders and external stakeholders. The employees, managers and owners of the company form a part of the internal stakeholders whereas the customers, suppliers, society, government and creditors form a part of the external stakeholders. The company is responsible to all of these people because due to the presence of the company each of them ae affected in one way or the other and it is the responsibility of the company to take them in to account while taking any decision. The Antipodes Mineral Resources Company (AMR) is responsible for maximizing the profits of the shareholders. But if the company does not take in to account all stakeholders it will not be possible for them to earn profit in the long run. The company must also try to minimize the wastes and reduce pollution due to its presence to help in prosperity of the society otherwise the people of the society will have to force shut down the company for making the society uninhabitable. The company must earn customer loyalty by providing the quality and affordable price of the product and must work in favors of the suppliers to have continuous supply of raw materials and labor whenever it needs. This will also help company in having a competitive edge over the others and sustain in this competitive world. (Jensen, 2001) Thus being responsible to all the stakeholders, the company can help the shareholders maximize their profits and help in the development of the society. A. Given, The cash flow of the company RWE for the next 10 years is given below Year Cash flow 0 -3000000 1 700000 2 700000 3 700000 4 700000 5 -1300000 6 700000 7 700000 8 700000 9 700000 10 900000 The discount rate is 10% We know, NPV or net present value of a project is defined as the present value of the future cash flow which is discounted using the discount rate. NPV = FV is the future cash flow, n is the number of years, r is the discount rate and F0 is the initial investment made. Calculating the present value of each year, we get Year Cash flow Present Value 0 -3000000 -3000000 1 700000 636363.6364 2 700000 578512.3967 3 700000 525920.3606 4 700000 478109.4188 5 -1300000 -807197.72 6 700000 395131.751 7 700000 359210.6828 8 700000 326555.1661 9 700000 296868.3329 10 900000 346988.9605 Thus NPV = sum of all the present value = 136462.99 B) Internal defined as the discount rate at which the net present value of all the future cash flow for a project becomes zero. Internal rate of return r then NPV = = 0 Thus calculating we get r = 11.06% Profitability index is defined as the ratio of the present value of all the future cash flow and the investment made initially in the project. Profitability index = Sum of the present value of all the free cash flows / Initial Investment = 1.045 C) Payback period is defined as the time period after which the investment made by the company can be recovered i.e. time after which Investment = Revenue generated. (Investopedia, 2011) In this case, the cash flow and cumulated cash flow is given below Year Cash flow Cumulated cash flow 0 -3000000 -3000000 1 700000 -2300000 2 700000 -1600000 3 700000 -900000 4 700000 -200000 5 -1300000 -1500000 6 700000 -800000 7 700000 -100000 8 700000 600000 9 700000 1300000 10 900000 2200000 The cumulated cash flow is positive in the 8th year. Thus Payback period = 7 + = 7.14 years Discounted payback period is defined as the time period after which the investment made by the company can be recovered after discounting the cash flow to present value i.e. time after which Investment = Revenue generated after discounting cash flow. The cash flow, present value and the cumulative value of the present value is given below. Year Cash flow Present Value Cumulative Value 0 -3000000 -3000000 -3000000 1 700000 636363.6 -2363636 2 700000 578512.4 -1785124 3 700000 525920.4 -1259204 4 700000 478109.4 -781094 5 -1300000 -807198 -1588292 6 700000 395131.8 -1193160 7 700000 359210.7 -833949 8 700000 326555.2 -507394 9 700000 296868.3 -210526 10 900000 346989 136463 The cumulated cash flow is positive in the 10th year. Thus Payback period = 9 + = 9.606 years. Conclusion: Thus the report helps in understanding the roles and responsibilities of a financial analyst at Antipodes Mineral Resources company. It discusses the key questions related to the job profile and the responsibilities if a financial analyst. It also discusses whether or not RWE should invest in the project. From the calculations, it was found that the rate of return is low and the payback period is high. Thus the company can look at other alternatives to invest in. References Snoeks, J. (2009). Mineral Exploration Companies - Greenfield Exploration vs. Brownfield Exploration. Retrieved from https://www.undervaluedequity.com/Mineral-Exploration-Companies-Greenfield-Exploration-vs.-Brownfield-Exploration.html Caldwell, J. (2013). Valuation in Mining. Retrieved from https://technology.infomine.com/reviews/Valuation/welcome.asp?view=full Investopedia. (2011). Payback Period. Retrieved on September 16, 2016 from https://www.investopedia.com/terms/p/paybackperiod.asp Chew, A. (2012). Investing in mining related infrastructure - what investors and contractors should know. Retrieved from https://www.corrs.com.au/thinking/insights/investing-in-mining-related-infrastructure-what-investors-contractors-should-know/ Grimsley,S. (2001). What is Stakeholder Theory? - Definition Ethics. Retrieved from https://study.com/academy/lesson/what-is-stakeholder-theory-definition-ethics-quiz.html Investopedia. (2011). Net Present Value NPV. Retrieved from https://www.investopedia.com/terms/n/npv.asp Biery, M. E. (2015). 4 Key Functions of a Chief Financial Officer. Retrieved from https://www.entrepreneur.com/article/242001

A Complete Guide to Writing a Marketing Research Paper

A Complete Guide to Writing a Marketing Research Paper A research paper in marketing is a fairly large academic work aimed to be published in a scholarly journal, magazine or other type of publication. The quality of research and findings presented in it are evaluated by peer review, which means that you have to make arrangements for potential counterarguments and objections. Research papers are one of the most widespread ways of sharing your progress with academic community – if you don’t intend to get a job in marketing but are going to continue a career of academic research you will have to learn how to write this kind of papers sooner rather than later. This marketing research paper writing guide will help you with it. What to Do Before You Start Writing: Our Experts Advise Choosing a Topic The primary purpose of a research paper as a university assignment is to evaluate the student’s ability to use relevant sources of information, think independently, analyze data, make original conclusions and prove his point of view with viable evidence. Therefore, you will mostly be given a free rein in terms of topic choice, and you should use this freedom to its fullest. Do you have personal interests in the sphere of marketing? Perhaps you’ve heard about a marketing-related event that can serve as a basis for your paper? Have you read anything beyond the basic course that can produce a positive impression on your professor? It is always worth finding a topic you are interested in or even passionate about; Once you’ve defined the general direction of your paper, try narrowing it down. For example, â€Å"Walmart’s Marketing Campaigns† is way too broad and vague. â€Å"Shopper Events: the New Approach to the Practice of Sampling† is much more focused; If you cannot invent a topic of your own, try looking through the titles of business and marketing literature in one of the online academic databases (e.g., Euromonitor International or Business Source Complete). You don’t have to limit your search to thematic databases, as marketing is closely connected to many other disciplines. For example, PsycInfo offers abstracts and citations to the scholarly literature on behavioral sciences, including an impressive collection of materials on marketing and business; Going through the literature will help you select a topic that is both sufficiently well-researched to have enough sources to draw upon and leaves you enough breathing room to do your own work. This will prevent you from repeating the research topics of the authors you’ve missed. So what kinds of topics should you be looking for? Here are a few examples: Private Labels vs. Popular Brands: How Can These Products Coexist in a Single Store? Effects of Gender on Family Buying Behavior; Factors Influencing Positive and Negative Word of Mouth Advertising in Cafà © Industry; Methods Used by Companies to Facilitate Impulse Purchases; Client reaction to Unethical Behavior on the Retailer’s Part; Deceptive Advertising and Its Effects on Customer loyalty in Electronics Industry. Doing Market Research Most marketing assignments, research papers included, deal with specific situations and case studies. To evaluate them properly you have to precede your work with market research carried out in a uniform fashion: Market survey – gather relevant statistical and unquantifiable data from a test group of consumers. These may be either random people or selected according to a certain principle; Situational analysis – you analyze the situation of the company in question: where it stands, what are its problems, what causes them and so on. Again, you have to use clearly defined tools to do so, such as PESTEL (Political, Economic, Social, Technological, Ethical and Legal) and SWOT (Strength, Weakness, Opportunity and Threat) Analysis. These are exactly what it says on the tin: they successively evaluate the situation from these points of view to build a bigger picture; Marketing strategy – based on your findings, suggest an effective strategy based on 4 Ps (Product, Price, Promotion and Place). Formulating Your Thesis Statement A thesis statement is the gist of your research paper, its main point expressed in one or two sentences. Beginner writers often make a mistake of mixing it up with the topic or research question. There is, however, a clear distinction between them: Topic broadly delineates the field of research, e.g. â€Å"Brand awareness†; Research question is what your paper aims to address and answer, e.g., â€Å"To what extent does brand awareness influence customer loyalty?†; Thesis statement is your answer to that question, e.g., â€Å"Brand awareness plays a pivotal role in forming customer loyalty†. Thesis statement is a defining part of your research paper and should be a part of the introduction. Ideally, you should place it in the first or second paragraph, right after you attract the reader’s attention with the first several sentences. The rest of the paper should be dedicated solely to proving the point it expresses, so make sure to align the thesis statement and body paragraphs to correspond to each other. Dealing with Sources Every research paper should maintain a precarious balance between original findings and connections with existing body of research on the subject. On the one hand, you have to produce results that haven’t been presented to peer review by anybody else. On the other hand, you have to build upon works of other researchers. Information sources can be subdivided into groups based on several principles, but the most important are these: Low- and High Quality Sources Low-quality sources are those that contain unverified and unverifiable information and demonstrate signs of subjectivity and author’s agenda: mass media, Internet resources, most books, etc. You can use them, but treat them as more of a supplement than a real source of information you depend on. High-quality sources are primarily peer-reviewed articles in scholarly publications. A good indication of the source’s authority is how many times it has been cited in peer-reviewed literature so far (you can find this information in most indexing databases). However, don’t decide to use or not to use a source based on this factor alone – a recent article, even if it is very high-quality, will naturally have fewer mentions than an older one. Primary and Secondary Sources Primary sources deal directly with their subject – they are, e.g., documents, statistical data, experiment results and so on. Secondary sources research, cite on and analyze the primary ones. They are not worse than primary sources, they are simply used for a different purpose. A good research paper should contain a balanced selection of both types. Finding the necessary sources gets easier as you become acquainted with your topic, but in the beginning it can be quite problematic. Here are some good ways to organize your search: Your marketing textbook should have a bibliography section. Look through the sources cited in the chapter/chapters dealing with the subject you are writing about – it is a good place to start; Look through online databases like the aforementioned Euromonitor and Business Source Complete. Multidisciplinary resources like Google Scholar and Academic Search Complete are also quite comprehensive; Study the sections of the sources that have been most useful to you so far. Important point concerning using such sources: you should either locate them and use in their original form or introduce them with words â€Å"as cited in †¦Ã¢â‚¬ . Don’t pretend to have read the books you haven’t even seen in reality – it will be immediately obvious to anybody more or less familiar with the topic; By now, you should have an idea on who are the main authorities in your chosen field of research. Try locating their other works and see if they can be useful as well. Outline Outline is a detailed plan of your research paper. If you boil down your text to its most essential parts, this is what is going to remain. If you put enough work into an outline, you will be able to structure your thoughts and putting them on paper won’t take nearly as much time as usual. So, what you should mention in your outline? Introduction – what information does the reader need to properly understand your paper? Hook – how you are going to grasp the reader’s attention; Thesis statement – write it down in its entirety, as well as how you are going to lead up to it from the hook; Additional information, if necessary. Body paragraphs – make sure you introduce one major point per paragraph and provide logical connections between them and the main point of your paper. Don’t forget to give the reader viable evidence in support of each of these points. Conclusion here you should restate the thesis and make suggestions for further research and what can be done to alleviate or improve the marketing situation you’ve discussed. Writing Tips Give yourself plenty of time. You won’t write a good research paper in a single draft, so be ready to change entire sections, cut unnecessary parts and, in extreme cases, rewrite the entire thing from scratch. Avoid colloquial expressions and sentence structures (such as contractions). Marketing may be less academic and more down-to-earth than many other disciplines, but it doesn’t mean that you should use informal language when writing about it. Avoid passive voice unless it is absolutely necessary. Some student writers believe passive voice to be more serious and stylistically scientific, but it is a misconception. The only thing it will do for your writing is make it cumbersome, hard to understand and prone to grammar mistakes. Don’t use first person. A marketing paper should be fully objective, and first person is only used when talking about personal experiences. Even if you describe your own work, experiments and interviews, try to make it sound impersonal to avoid being accused of subjectivity. Avoid overly emotional and unfair evaluations. When writing about marketing you will often describe situations in which people made suboptimal decisions that led to huge losses. Treat people and companies that made them fairly – for some reason, they considered this approach right in their situation given the information they had at the time and didn’t have the benefit of hindsight. Vary the length of your sentences. It is often suggested that sentences in academic papers should be about 25 to 30 words long, but don’t try to bring every sentence to common denominator. Intersperse longer and shorter ones to make your text look more alive. Post-Writing Tips Experienced writers know after a paper is finished, there is still a lot of work to be done, and its success depends on this work just as much as on writing per se. There are two stages you should take care of: checking your paper’s formatting and revising it. Bringing the Paper in Compliance with Formatting Requirements Marketing courses use both MLA and APA styles, although APA is a little bit more common. This doesn’t mean that you can use whichever you like – the choice falls to your professor, so make sure to ask them about it. All the information about formatting can be found in official style guides or one of many online resources dedicated to helping students with them. There are too many rules and specific situations they deal with, so it is impossible to give any specific recommendations here. When in doubt, consult a respective style guide, if still in doubt, ask your professor. Revision There are many tricks that make up for an effective revision, but the most useful one is probably to prepare a checklist to go through when you reach this stage. Reread your paper asking yourself the following questions: Do all structure elements perform their functions? Are paper parts interconnected logically? Does every paragraph cover a single point only? Have you missed anything when summing things up in conclusion? Do you use words that are too complex to make your paper more scientific? If you were somebody else, would you understand everything you are trying to say the first time you read the paper? Cut all unnecessary words. The rule of a thumb is that if you can understand the point without a word (sentence, group of sentences, paragraph), it should be removed. Using these marketing research paper writing tips won’t turn you into a professional marketing writer overnight, but they certainly will help you get into the spirit of the thing.

ANALISIS KUALITAS PELAYANAN, PENGARUHNYA TERHADAP IMAGE essays

ANALISIS KUALITAS PELAYANAN, PENGARUHNYA TERHADAP IMAGE essays ANALISIS KUALITAS PELAYANAN, PENGARUHNYA TERHADAP IMAGE (Studi Pada Penderita Rawat Inap Rumah Sakit) The study was undertaken with the rationale that service quality is an important aspect for organization leaders to consider, especially for service oriented organizations to satisfy their customer. Satisfying the customers provides the organization with a good corporate image. A good corporate image serves as an effective strategy in winning the competition with other businesses of the same type. Leading companies who wish to keep their status should always keep service quality mind. It has to be an absolute concern as the organization does not only have to face the competitors but also the customers who continuously change, vary, and are aware of their needs. Therefore, continuous enhancement of service quality has to be provided. This study is aimed at 1) determining the service quality level of public hospital, form the patient perspective; 2) determining influence of service quality on corporate image. Service quality is measured in five dimensions know as servqual technique. The five dimensions serve as tangibility (x1), reliability (x2), responsiveness (x3), assurance (x4), empathy (x5). The research was conducted at the regional public hospital, with the VIP, first class, and second class patients as the analysis units. Sampling was done by stratified random sampling technique obtain respondents. Gap analysis was used by comparing performance and expectation, while regression analysis was used by the intervariable relationship of the hypothesis. As many as 18 items were used as main instrument of the questionnaire which was distinguished into five quality variables used to collect the data, both through interview and questionnaires to be filled out by respondents. Verification of research instruments showed high reliability and validity. The result of this study showed that gap analysis technique used coul...

Creating imaginary character Research Paper Example | Topics and Well Written Essays - 2500 words

Creating imaginary character - Research Paper Example The – comparatively – little land that we had was beautiful, all green and rolling hills with the scent of flowers wafting through the breeze. I, being his daughter, was not as well prepared to run such a large household that I do now even though my mother had given me as many helpful tips as possible as she had trained me to be the perfect lady of the manor. But as they say, with time you experience and, eventually, learn everything, and, indeed, I did do just that. It would be unforgivable and unchristian of me to say this but happily, both – my husband’s mother as well as father – had passed away when the Earl had been only twenty eight years old, he married me two years when he had just turned thirty. The former had died of problems of the lung. She had already been of weak health but because of the rise of industries and with it the smoke and the waste being dumped in the Thames, the air of London was affected. Seeing as she did not love the co untry and preferred to stay in the city, her lungs got damaged beyond repair due to the ever increasing pollution and it was only time before she died (Ross, 2008, p. 37). On the other hand, my father-in-law had had a quite a serious problem of gout. He drank too much due to certain problems which the Earl never spoke of and that led to his early death. He was a good friend of the Prince Regent, son of the current ruler King George III, and together, it was rumored, they had quite expensive habits and ways of entertainment despite the upheavals happening around the world, particularly in France. Our own brave men were fighting against Napolean’s army but the Regent had no interest in politics and/or military of the country that he was to officially rule in the future (Chancellor, 2007, p. 8). He did, however, order some great architecture like the Pavilion to be built and funded the making of many works of art (Grenville, 1856, pp. 408 - 409). My life before my marriage was s imple though it did not seem to be so to me then. Living with two brothers – both of them who were older than me – confirmed my belief that I had the worst siblings in the country. Other than the silly pranks that they played on me such as sneaking in to my room and hiding frogs under my bed covers, they – my eldest brother in particular – were also given more attention to by both of my parents. This, I learned as I grew older and became more aware of the world and how it ran, was because he was going to inherit the estate after my father passed away, thus, there were more things that he was to be taught. My younger brother was considered the â€Å"spare† which I only recently realized meant that by the off chance that my older brother met an early demise – due to a broken neck by falling off a horse or dying of some disease which the physician would not be able to cure him off – he would be the one taking over, be the heir. The estat e was entailed so only the males could inherit it and no chance was to be taken that a second cousin would take over what did not rightfully belong to them. My brothers had tutors at home whom they did their best to try to make them resign by being as mischievous as they possibly could until they were sent to Eton for further schooling. Over there they were taught literature and languages of the ancient

Foundations of Tort Essay Example | Topics and Well Written Essays - 1750 words

Foundations of Tort - Essay Example There are also intentional torts where the person being accused harmed the other with the full knowledge of what harm they are causing, for instance defamation and finally there is strict liability tort which covers injuries people suffer from using products, for instance if a person is burnt with hot coffee from a company that did not provide this information, by writing, to the consumers (Butler 2000 162). Torts usually result in compensation of the accusers, rather than the accused facing a jail term or other punitive measures similar to those in criminal offences. Therefore torts are civil suits brought against other people. The plaintiff in a tort has to prove three things in order to be compensated. First, they have to prove that those standing accused have a moral and legal obligation to act in a particular way. Secondly, the plaintiff has to [prove that the accused did not fulfill their obligation. Finally, she or he has to prove that she or he suffered an actual loss because of the accused not fulfilling their duties. Only after these have been established does the plaintiff get punitive or compensatory damages. Torts usually arise from common law principles coupled with legal enactments. The tort rules on compensation in Australia, especially those arising from accidents have been seen as being outdated, therefore inefficient in the way in which they work. In addition, if the party being sued is a government or public entity, there are several possibilities that people could exploit loopholes to get huge and undeserving compensation for mistakes of their own doing. Parties such as local governments in cities and counties could be sued for negligence by their residents should the latter feel that they have suffered a loss, physical harm or otherwise because the local government did not play its part in some sector or service provision, hence the loss suffered. Australia does not have a general system of compensation for victims, except in some very spe cific cases, for instance in traffic accidents. Thus, there is no cap on the amount of money that should be paid out to victims, leading to huge losses in cases of other forms of ‘negligence’ by the authorities. However, due to the increase in law suits against authorities in Australia, there was a necessity to start reforming laws on lawsuits against authorities. This led to the Injury Prevention, Rehabilitation & Compensation Act 2001. However, the laws under this act are still taking a while to be implemented (Muirhead & Hocking 2001, p. 111). The primary focus of the Australian tort law reform focuses more on insurance premiums as opposed to the how deep taxpayers have to dig in their pockets to pay for the numerous lawsuits filed against the authorities. It is becoming a source of concern for many citizens as to the source of money used to compensate victims who think they have been wronged by the negligence of the authorities. A higher dependency on insurance prem iums rather than public coffers has seen insurance premiums skyrocket to unbelievable rates. This dependence has been brought about by the authorities using money in the public coffers as a last resort measure to compensate victims of the authorities’ negligence, leaving a bulk of the money going to compensate on the shoulders of insurers. Application of such overreliance on insurers in other sectors where the government was the underwriter, for instance in the provision of medical and health care, has led to the insolvency of some big insurance companies and the withdrawal of others, because of the unprofitability of such undertakings. The result is that, at the end of the day, it is the taxpayers of a country who end up

Thomas Edisons reputation Essay Example for Free

Thomas Edisons reputation Essay Thomas Alva Edison is a scientist that was born on February 1 lth 1874 in Ohio. His family had to move to The United States of America after the involvement of his father in many political matters. Thomas Edison lost a part of his hearing when he had a fever at the age of 1 year old as many articles indicate. They say that it was a very bad fever at that time. Some articles indicate that he lost a part of his hearing when a man pulled him by the ear to get him to a moving train. Another story and a very popular one is that there was a small explosion which led him to lose his earing. Despite all of that he was a great scientist with great creations and inventions. He was very hard working and very ambitious as the history shows us. He was so creative and innovative that he invented a new telegraphic device by the age of approximately 21 years old and that is a very young age to create in. Also, he was working by the age of 12 years old during the civil war in The United States of America. He was distributing newspaper. He also built a small chemical laboratory at the corner of his house garage. He was so dedicated to build his own reputation that e established his own newspaper and made two stores by the age of approximately 16 years old. The strangest point about those stores would be the idea of employing young men similar to his age at that time. Moreover, he was a businessman. He started his own factory when he was about 23 years old after selling some of his creations to the company he worked for. A year after that, he got married to a 16 years old girl that was working there. He invented so many inventions when he was 25 years old. He continued inventing so many things until he reached to his great invention which was the light bulb. He had the idea to lighten whole New York City when he was 35 years old. He suffered a bad emotional tragedy as a result of losing his wife. Two years after that, he got married again. Then he kept on working on his inventions and providing the world by what he thought good creations. From all of that we really can see and estimate that Thomas Edison was indeed a very fascinating man. He was very hard working and very ambitious. He was also a very good businessman who had a growing number of companies in several majors. He established a manufacturing company to manufacture electrical devices for him as a art of his plan to lighten all New York City at night time. He did succeed in a certain level but he could not accomplish everything he wanted. Despite all the wealth he made when he was young or before 40 years old, Edison was nothing but a very hard and dedicated person. When he was 81 years old he was awarded the congressional gold medal for all the creation the he had made. Thomas Edison the great scientist passed away on October 18th , 1931. In 22nd of January 2012, there was an article published in the internet written and revised by Ron Kurtus. It was a very useful rticle. The writer divided Edisons life into historical parts. Each and every part showed few of Edisons reputations and the events that led to those reputations. He started from the very first year of Edisons life pointing all the main events and the best creations and inventions. Also, the events during the civil war of The United States of America were mentioned in that article and thats a very good thing. The reason being is that it points out that Thomas Edison was a creative genius even under awtul circumstances such as wars. However, that article nad tew weak points hat are worth mentioning. One of them is the article discusses Edisons life from the date he was born until the age of 40 years old and thats kind of a weakness. Edison had a variety of events after the age of 40 years old. Actually, he was extra famous after the age of 40 years old. Moreover, the writer did not focus at the greatest invention of Edison and that is the light bulb. He Just went through it as it was an easy thing or a normal invention but in fact it changed the world to a better and a brighter world. After few months of this article the writer decided to write another rticle discussing the age of Edison starting from 40 years old until the end of his life. One other weakness to that article is using only one single book as a reference which in this case we need more than one. Another study was published on March 1 lth 2007 by Randall Stross in New York Times newspaper. That article was different from the previous one as it discussed Edisons life from a different perspective. The writer divided Edisons life regarding his creations and inventions not by history or event. The main focus of that article was to point out some of Edisons characteristics and nventions. Therefore, the writer did not discuss much of life event of Edison. Also, the writer aimed to point out Edisons famous reputation and explain few reasons leading to them. That particular article was very impressive. However, the article was corrected approximately twice and that shows that there were mistakes. Also, the writer did not point out the resources or references that were used in that article. Even though the article was very rich in meaning and phrases but still there were no references to asset those meanings. One more very important thing is that the writer oncentrated on the electricity and the electrical inventions more than any other creations of Edison and I could not find a reason for that. Perhaps the reason to that is huge role that the electricity plays in our lives but I still think that it is not fair at all to concentrate on one work and abandon the others. Other than that, the article was really helpful and very clear. The writer had a very clear vision about the scientist, it seems. Last but not least, the greatest book in my opinion about Edison which descried him in a very clear way, Thomas Alva Edison: Sixty Years of an Inventors Life y: Thomas Crowell. This book had everything about Edisons life. The writer discussed so many details regarding Thomas Edisons life. Furthermore, he mentioned so many characteristics about Edisons personality. Also, the book is really great in explaining several steps that were taken by Edison to achieve some of his goals and his inventions. The book covered many points of Thomas Edisons childhood and how he was a hard worker since he was a kid. In addition to that, the book broke down Edisons life into so many pieces with respect of clear words to roduce a clear image in every creation and invention. The book was also great in mentioning the names of Thomass family mates, such as his father, his mother and some of his relatives. Furthermore, the story of his first marriage was included as well in the book which gave it a better value and made the reader likes it more. The writer also put a good time and effort into explaining the business side of Edisons wife and how that affected his personality and helped him developing his reputation and fame. That book was really great by all meanings and it is very clear that the writer ut a lot of effort into that book to make the way it is. Finally, Thomas Edison was one of the greatest people in history. He did his best trying to improve the world. His reputation was growing up day by day due to the nard work ne was putting in himself. It is clear now that Thomas Edison is an unforgotten scientist. From all the above we can conclude that Thomas Edison overcame all the problems that were there in his time. He did not let the civil war in The United States of America stop him from achieving what he wants.

Hamlet †the Wise Polonius :: GCSE English Literature Coursework

Hamlet – the Wise Polonius      Ã‚   The older gent in Shakespeare’s tragedy Hamlet, namely Polonius, is no type character. Rather he is quite rounded and complex. This essay will explore his character.    In the Introduction to Twentieth Century Interpretations of Hamlet, David Bevington presents Polonius as similar to Hamlet in various ways:    Polonius, his [Hamlet’s] seeming opposite in so many ways, is, like Hamlet, an inveterate punster. To whom else but Polonius should Hamlet direct the taunt of â€Å"Words, words, words†? The aged counselor recalls that in his youth he â€Å"suffered much extremity for love, very near this,† and he has been an actor at the university. Polonius too has advice for the players: â€Å"Seneca cannot be too heavy, nor Plautus too light.† When Hamlet jibes at â€Å"so capital a calf† enacting Julius Caesar, killed in the Capitol, he reinforces the parallel to his own playacting and anticipates the slaying of Polonius behind the arras. (4)    In â€Å"Shakespeare’s Nomenclature† Harry Levin discusses the name â€Å"Polonius’ and other names from the play:    The Latinism Polonius reminds us of the Polish question, moot throughout Hamlet, where the onomastics are polyglot. If Marcellus and Claudius are Latin, Bernardo and Horatio are Italian, and Fortinbras signifies â€Å"strong arm† not in Norwegian but French (fort-en-bras). On the other hand, the son of Polonius has a Greek godfather in Laertes, the father of Odysseus. The Scandinavian names, at least the Germanic Gertrude, stand out because they are in the minority. (79)    What’s in a name like Polonius? Polonius’ entry into the play occurs at the social get-together of the royal court. Claudius has already been crowned; Queen Gertrude is there; Hamlet is present in the black clothes of mourning. When Laertes approaches Claudius to give his farewell before returning to school, the king asks Polonius: â€Å"Have you your father's leave? What says Polonius?† And the father dutifully answers:    He hath, my lord, wrung from me my slow leave   Ã‚  Ã‚  Ã‚   By laboursome petition, and at last   Ã‚  Ã‚  Ã‚   Upon his will I seal'd my hard consent:   Ã‚  Ã‚  Ã‚   I do beseech you, give him leave to go. (1.2)    So right at the outset the reader/viewer respects the lord chamberlain as a very fluent spokesman of the language, and respectful of his superior, the king. Later, in Polonius’ house, Laertes is taking leave of his sister, Ophelia, and, in the process, giving her conservative advice regarding her boyfriend, Hamlet. Hamlet – the Wise Polonius :: GCSE English Literature Coursework Hamlet – the Wise Polonius      Ã‚   The older gent in Shakespeare’s tragedy Hamlet, namely Polonius, is no type character. Rather he is quite rounded and complex. This essay will explore his character.    In the Introduction to Twentieth Century Interpretations of Hamlet, David Bevington presents Polonius as similar to Hamlet in various ways:    Polonius, his [Hamlet’s] seeming opposite in so many ways, is, like Hamlet, an inveterate punster. To whom else but Polonius should Hamlet direct the taunt of â€Å"Words, words, words†? The aged counselor recalls that in his youth he â€Å"suffered much extremity for love, very near this,† and he has been an actor at the university. Polonius too has advice for the players: â€Å"Seneca cannot be too heavy, nor Plautus too light.† When Hamlet jibes at â€Å"so capital a calf† enacting Julius Caesar, killed in the Capitol, he reinforces the parallel to his own playacting and anticipates the slaying of Polonius behind the arras. (4)    In â€Å"Shakespeare’s Nomenclature† Harry Levin discusses the name â€Å"Polonius’ and other names from the play:    The Latinism Polonius reminds us of the Polish question, moot throughout Hamlet, where the onomastics are polyglot. If Marcellus and Claudius are Latin, Bernardo and Horatio are Italian, and Fortinbras signifies â€Å"strong arm† not in Norwegian but French (fort-en-bras). On the other hand, the son of Polonius has a Greek godfather in Laertes, the father of Odysseus. The Scandinavian names, at least the Germanic Gertrude, stand out because they are in the minority. (79)    What’s in a name like Polonius? Polonius’ entry into the play occurs at the social get-together of the royal court. Claudius has already been crowned; Queen Gertrude is there; Hamlet is present in the black clothes of mourning. When Laertes approaches Claudius to give his farewell before returning to school, the king asks Polonius: â€Å"Have you your father's leave? What says Polonius?† And the father dutifully answers:    He hath, my lord, wrung from me my slow leave   Ã‚  Ã‚  Ã‚   By laboursome petition, and at last   Ã‚  Ã‚  Ã‚   Upon his will I seal'd my hard consent:   Ã‚  Ã‚  Ã‚   I do beseech you, give him leave to go. (1.2)    So right at the outset the reader/viewer respects the lord chamberlain as a very fluent spokesman of the language, and respectful of his superior, the king. Later, in Polonius’ house, Laertes is taking leave of his sister, Ophelia, and, in the process, giving her conservative advice regarding her boyfriend, Hamlet.