Internet Social Networking

Internet Social Networking The Value of Internet Social Networking in Business Introduction Prior to the arrival of computers, individuals who aspired to have success in their businesses clearly understood that business is about people thus they saw the importance of social networks. For instance, in the Victorian era, there were rampant uses of calling cards for requesting a woman of high social status to visit. These calling cards were relatively elaborate and could be match up to the featured pages in MySpace or any other internet social networking sites. The calling cards were essentially a means of self expression. Nevertheless they served a greater purpose in the social settings of the Victorian period. Calling cards were often times posted on the walls close to the house entrance. This made it possible for visitors to know which lady was from the social network that the lord of the house belonged to. If at all the visitor believed that one of the house hostesses had acquaintances with the high status social network then he would ask for introduction. Even more intere sting is fact that modern internet social networking site operates similarly as the callings card in the Victorian period. For example, Victorians received acceptance by adhering to the etiquette rules in the same way modern social networks adhere to certain rules. â€Å"Friend request† are similar to the Victorian calling cards since once online status determines whether you will be accepted in a certain click of friends. The 21st Centaury has witnessed a more advanced and developed function of social networks other than the usual circle of friends socialization. Professionals are increasingly discovering the application of internet social networking as a way of enhancing their businesses. Internet social networks center on building online communities composed of individuals with similar interests. These networks provide bases whereby people can interact. A great number of these social networks are web based.† Internet Social networks can be dated back to online communities in the likes of, The WELL which initially started operating in 1985, Theglobe.com of 1994 and Tripod in 1995† (Castells, 2003). These sites provided a platform whereby people can interact and share ideas through personal homepages and chat rooms. In spite of, the new inventions some closed down simply because they were not profitable. Other upcoming internet social networking inventions saw to it that more control of co nnectivity and content is given to users. With time emerging trends of internet social networks have developed. Several internet social networks namely MySpace, Facebok and Twitter and others have emerged as the trendiest since they have a wide range of users. Business Application of Internet Social Networks Technology has inherently proven that internet social networks can be applied to advance businesses. Over the course of time different business enterprises have rampantly adapted the new trends of using internet social networks in order to advance their businesses. This is mainly because social networks provide a base of connecting populace at minimal costs. They essentially act as a base whereby companies can relate to their customers. Modern social networking applications focus on people since business is mainly about people. â€Å"Enterprises are increasingly using consumer based technology in social networks to share information relating to their business operations since consumer based applications provide an easier and faster way of dispensing information† (Castells, 2003). Currently, large enterprises are employing these applications in order to standardize their technology practices. Business networking applications gather data and link its users to the pertinent contents. Business enterprises use the provided applications to expand their bases of clientele, associates and employees. Aspects that define business social networking include the available functionalities such as forum and blogs that enable businesses to interact with their clientele, the ability of the social networks to link with its users and the availability of the users. Examples of Internet Social Networks Used In Businesses Evidently, technological inventions are limitless as far internet social networks are concerned. There are a variety of social networks used in business that were before hand solely developed for social connections. More social sites are being developed while the previous sites are being modified so as to measure up with the needs and demands of users. Commonly used internet social networks in businesses include, Face book, Twitters, MySpace, Secondlife, World of warcraft, LinkedIn, Bebo, Orkut and Iphone among many others. These internet social networks have played great role in enhancing businesses since they provide the appropriate platforms for advertising, branding, marketing, training and conferencing among many other functions. Application of Twitter in Businesses. Twitter provides a blogging platform that enables enterprises to publish messages concerning their enterprises. Other than being a social utility it also enables the business management to connect with their clientele by giving certain business updates. Alternatively it enables clients to give feedbacks concerning certain goods or services. Twitter can also be used as a publicity tool for wide range of enterprises since it provides a base whereby business information can be published or accessed. Twitter has a unique marketing channel mainly due to its steady and active network, with help of this active network, businesses are able to easily connect their brands with potential and current clients. Furthermore they can receive feedbacks from their clients. The twitter marketing style is termed as a two-way audience involvement. Twitter provides a sound platform for airing job advertisements. Companies can send messages with recommendations of particular vacant posts. Interested end users can in turn respond to the advertisement either by applying for these posts online or by contacting the alleged company thus creating a job recruitment base. In a business setting Twitter can be applied to connect employees. â€Å"Twitter enables employees to easily network with each other especially when handling group projects, particularly in a case whereby other employees are in the field or working in a different business branch† (Brogan, 2007). This internet social network has live coverage features that can enable businesses to carryout detailed coverage of conferences, workshops, businesses events and real-time commentaries. â€Å"It also has features that can be used to give updates of business meetings or events amongst business associates and interested parties. Other functional features in Twitter include features of managing and analyzing time within a business setting† (Brogan, 2007). Application of LinkedIn in Businesses. LinkedIn is a business centered social networking base widely for professional networking. It enables its registered users to have contact details of their trusted business associates otherwise referred to as â€Å"connections†. LinkedIn provides a base whereby hiring business managers can find suitable employees. Alternatively job seekers through their existing connections can solicit for employment. It also provides a base for businesses to identify business opportunities by sharing ideas with their business connections. Features in this social network provide a platform for creating solid business relations (Brook, 2008). By using this social networking method, new businesses are given an appropriate base for marketing their brands, services and products through the present business connections. Different enterprises are able to connect and give ideas concerning their business activities. Application of MySpace in Businesses The MySpace internet social network provides a base where businesses can showcase an overview of their services and products. Businesses can list and explain their services and products to target audience. MySpace has features in which enterprises are enabled to design the brands that best suite the image of their businesses. It allows one to specify their corporate colors which in turn promote brand awareness. This internet social network has unique video features that can be utilized to increase business profitability. Businesses can form and upload commercials related to the types of services and products that they offer. These commercial video footages are then availed to end users. Business can upload footages that aim at influencing end users to try out their products or services. For instance, they can upload video footages that have interviews of their employees or satisfied clientele. MySpace blogs enable enterprises to create their own blog which can be simply accessed from their MySpace pages. These blogs provide appropriate bases for businesses to advertise since they list the labels of the current blogs posted by businesses. By the help of these blog features businesses can give regular updates on the promotions, new products, upcoming business events and services among many others. Application of SecondLife in Businesses The SecondLife network provides a base for enterprises to freely interact with their clients using a feature referred to as avatars. Companies can, advertise, post briefings of their services and merchandise. This network gives an invaluable advantage to businesses that incorporate virtual programs such as architectural design businesses and entertainment industries. It has a tri-dimensional program that enables its users to create virtual objects. Unlike other social networks Secondlife has an in-house currency referred to as the Linden dollar that can be used by a wide range of businesses to procure and sell virtual products such as jewelry, vehicles, clothes and objects of all kinds. This feature enhances trade amongst different businesses. The Linden dollars are bought by the normal dollar currency. This feature in second life has enabled companies to make profit and then convert the Linden dollars to normal currency. Real estates business, through the premium land membership program in Second life can easily carry out their normal transactions of buying, selling or renting properties. Businesses which have registered and have access to premium accounts can participate in these ventures. So as to participate and be registered as members enterprises are charged a small monthly after their emancipation they gain status in the SecondLife Network and are now referred to as residents. Residents in SecondLife can carryout transactions of buying, selling or renting property thus making profits without the involvement of brokers. Application of Facebook in Businesses Facebook is one of the widely used social networks not only for social connections but also in the business context. Using appropriate combination of apps available in Facebook features businesses can be monitored from the Facebook profiles. With the slideshare features in Facebook enterprises are enabled to upload power points presentations, PDF files or OpenOffice so as share information with other end users. This is an elaborate method of spreading information to business associates, employees and clients once at the touch of a button. The free conference facets in Facebook allow businesses to organize meetings, by using conference calls. Individuals can set up meetings dates from the confines of their residence, offices or anywhere. Skype and VoIP services in Facebok enable one to make free and quick connections to the needed people thus prompting the upcoming meetings. â€Å"Facebook also has up to standard video base that allow companies to upload their video clip with contents aimed at marketing their products. Clients and potential customers are briefed each time new video clips are uploaded this helps them to keep track with the transitional business dealings† (Jantsch, 2008). Depending on the size of a particular business Facebook provides an elaborate platform for a number of advertisements. Companies can formulate their advertisements and choose the locations to air their advertisements. Other than advertisements facebook provides a good base for companies to endorse their brands using features such as myblogs. Compared to the traditional methods of advertisement, advertising through facebook can cover a wide area base at minimal costs. Another way that businesses can advertise their trademarks using facebook is by posting their business cards in their homepages, each time end users visit the alleged homepage they are more acquainted with the services or products offered by that business. Companies can take advantage of features in face book to attract potential customers. Search feature in face book can allow businesses to find out the websites regularly visited by their potential customer and then use this information to create links between their pages of advertisements and the sites regularly visited by these clients. â€Å"Interested end users in turn respond to the showcased advertisement pages. Other than tracing potential clients search options in facebook can be used by businesses to send updates or keep track of their regular clients† (Jantsch, 2008). Facebook provides a platform whereby companies can form stronger relationships with their audiences and clients. This is courtesy of the two way interactive features present in facebook applications. Clients can give feedbacks regarding their approval or dissatisfaction in the purchased products or rendered services. This in turn helps the alleged companies to attend to the grievances of the customers, clarify issues, change or better their services. In a business setting facebook features can be used to enhance team work especially in a case whereby the alleged business has branches in different locations. Employees can share ideas and keep each other posted on the tasks at hand simply by posting information on the facebook walls. Business Value of Internet Social Networking Social networking has proven to be a current method of growing and promoting profitability in both big and medium sized enterprises. A number of people use social networking sites such as LinkedIn to advance their careers which is quite vital during the inflexible economic times. Several business corporations use these social networking sites as marketing basis and public relations communications. With the rampant use of online facilities these social networks have proven to be more effective in marketing compared to the traditional radio and television mediums of marketing. These networking sites have been not only used to create company brands but also to cultivate productivity. A wide range of businesses are finding it more easy and affordable to create their brands in these social networking sites rather than other traditional bases. Hiring processes in business has become easier, cost effective and less time consuming due to the available options in internet social networks. Prior to the formation of social networks businesses incurred a lot of expenses in the recruitment processes of its staff. Scores of time ware as well used up during the course of interviewing and short listing. However with the current trends of social networks business administrators can carryout out staff recruitments easily at minimal costs. This is mainly as a result of the fact that social networks reach a wide range of people in little time and are generally cheap as far as advertising is concerned. The goal of many businesses is centered on building customer loyalty this can be achieved through strengthening the relationship between the clients and the business. Internet social networks have enabled businesses to build solid relationship with its clients thus ensuring customer loyalty which in turn promotes the profitability of the business. By using internet social networks such as Twitters, MySpace and Face book which have a two way audience, businesses have been enabled to interact with their clientele. They are more capable of establishing whether the client requests have been realized. Internet social networks have increased the marketing power of businesses by enhancing viral marketing and communications between customers. For instance social networks such as twitter and facebook allow its end users to create â€Å"product craze groups† that mainly centre on airing feedbacks about a particular product. These peer-to-peer customer groups lower the costs of customer support groups. Social networks have contributed to teamwork in the business workforce. They have enabled employees to team up and share ideas even when they are in different localities. This has yielded heightened innovations, as presently witnessed, more businesses are coming up with outstanding inventions that have made life easier. â€Å"These networks have as well contributed to the making of better decisions in companies this is as a result of the cross functional inputs and consultations. Social networks have as well increased communications between companies and their employees thus promoting solid work relationships† (Happe, 2007). Furthermore social networks have played a great role in coordinating easy communications between businesses partners, consultants and developers this has in turn enabled some companies to realize a speedy cross-company achievements. Sales of some companies have increased due to the real-time market collaboration and capacities found in internet social networks.† These networks have also enabled the creation of interdependent links of business partners resulting to an increase in the profit net of business that participate in these links through the help of internet social networks† (Happe, 2007). Evidently, internet social networks have proven to be invaluable to Businesses. Initially the application of social networks in businesses was relatively minimal. However a wide range of business enterprises have discovered the immeasurable benefits of being linked to these networks this explains the popularity and rapid increase of users that these networks currently experience. Nevertheless with the dynamic and ever changing market internet social networks are being modified in order to meet the standards of its users and generate market growth in the coming decades. Shortcomings of Internet Social Networks in businesses. Internet social networks are generally advantageous in business settings however there are some risks involved that should be careful weighed by businesses enterprises before making links. Companies use various social networks tools to discuss business agendas however these tools are not available to companies because they are more customer oriented and have been taken up independently by small fractions of people within the business settings.† Since business cooperates cannot regulate their uses certain risks could be involved. For instance clients may be thwarted if their expectations are not met â€Å"(Happe, 2007). The on going increase of internet social networks in businesses may cause a sudden urge for businesses to adopt their functionality. This will give the IT departments challenging tasks of incorporating social networking applications and setting them up in the entire enterprise so as to meet the needs of partners, employees and clients. IT departments will face an even tougher task of managing the operations of these social networks. Most businesses face the risk of using a lot of resources to employ these technologies and then later discover that they are not profitable to their model of business. Notwithstanding, the fact that applications in social networks allow, users to share information, the policies of a given organization will determine the manner in which certain information are shared. Furthermore many companies fear losing control of the information shared thus they hold back from using social networks. Enterprises that dread contents that are customer generated may keep away from social networking links inhibiting inter-independent cooperations in social networks. Conclusion The business world, believes in the concept of â€Å"business is all about the people†. Internet social networks provide an elaborate platform for businesses to make connections and enhance their net profits. The application of the various internet social networks in businesses is invaluable since it enables businesses to easily market, advertise, promote brands and carryout trainings among many other things. Companies are increasingly adapting the applications provided in these networks in order to enhance their businesses. In as much as these networks are beneficial to businesses certain risks are involved however they do not outweigh the value of internet social networking in businesses. References Brogan, C. (2007). 50 Ideas of Using Twitter for Business. Retrieved on 19 July 2009 Brook, R. (2008). LinkedIn for Small Businesses and Enterprises. Retrieved on 19 July 2009 Castells, M. (2003). The Internet Galaxy. Oxford: Oxford University Press. Happe,R. (2007).TheBusinessValueofSocialNetworking.Retrievedon19July2009

Comparing Digging and Follower by Seamus Heaney Essay -- Seamus Heaney

Examine two poems, Digging and Follower by Seamus Heaney and then compare the poems, explaining both their differences and similarities. The first poem I am going to examine is "digging" by Seamus Heaney. I will first comment on the title of the poem. "Digging" has both a metaphorical and literal meaning to it. The literal meaning is that his father and his grandfather are farmers. The poem talks about the men "Digging" and working, so this explains the literal meaning of the poem. The metaphorical meaning is that Seamus Heaney is "Digging" into his past and back round, which is farming. So, the title is rather effective. Now I will examine the rest of the poem. Firstly, I will look at, and comment on, the first stanza. In this verse, Seamus Heaney is not doing anything. It seems as if he is waiting for inspiration. In the second line, there is a strange simile; "The squat pen rests; snug as a gun". This is strange because "snug" is a comfortable word which suggests he is comfortable with his writing, but gun is a powerful and dangerous word. This could mean that his pen could be powerful (and it is; it ends up being his career). The word "squat" makes it seem as if he is eager to write and as if the pen is poised; ready to spring. The word "rests" then reinforces the belief that he is comfortable with his writing. Secondly, I will study the second stanza. Onomatopoeia is used at the end of the first line. "A clean rasping sound" is said. This is also aural imagery. The word "digging" is repeated at the end of this stanza with the literal meaning. I will now look at the third stanza. Seamus Heaney is now thinking back 20 years. I can tell this as it says "comes up twenty years away". He is thinki... ...he poem. The poem is about how great his father is, and then ends bluntly; by saying Heaney is a nuisance. I found it unexpected. I think that it may mean that his back round wont go away and he feeds his writing by his past. It could also mean that his father is now old and feeble. Whichever this may be, it is a very ironic ending. The pessimistic ending is much unlike that of "Digging", which ended optimistically. I found this poem hard to understand at first, but then I looked between the lines, and, like "Digging", I found it really interesting and deep/meaningful. I rather digging though, I found it a more interesting and optimistic poem. Though, I did really like the last stanza of "Follower"; I found it very effective. But I also did with "Digging". Overall, I enjoyed both poems thoroughly and would like to look at more of Seamus Heaney's work.

Euthanasia Essay: Eugenics To Euthanasia :: Free Euthanasia Essay

Eugenics To Euthanasia      Ã‚   This essay presents the appeal which euthanasia has to modern society. What is this appeal based on? Is it a valid appeal? These and other questions are addressed in this paper.    See if this story sounds familiar: A happily married couple - she is a pianist; he a rising scientist - have their love suddenly tested by a decline in the wife's health. Diagnosed with multiple sclerosis, she falls victim to a steady loss of muscle control and paralysis. The desperate husband uses all his professional skills to save her. But ultimately he must watch her deteriorate in hideous pain. The wife worries that she will soon no longer be "a person anymore - just a lump of flesh - and a torture" for her husband. She begs her husband to kill her before that happens. And eventually, worn down, the reluctant husband releases his wife from her misery with poison.    The husband is indicted for murder. But the understanding judge and jury soon agree that, given the circumstances, the husband is not a killer, and the law needs to be reformed. Meanwhile, in impassioned public comments, the husband attacks "the proponents of outmoded beliefs and antiquated laws" who inflict unnecessary anguish on the terminally ill, "who suffer without hope and whose death would be deliverance for them."    The story fits comfortably with today's medical headlines. It could easily be a 20/20 segment or a page from Jack Kevorkian's latest trial. But it comes from another era. Produced in 1941, it's the plot line of I Accuse, one of the Third Reich's most effective propaganda films. I Accuse was created for one reason only: to advance the Nazi campaign of euthanasia for the mentally and physically handicapped, "antisocial elements," and the terminally ill. And it worked. It was a big box-office success. It's also the classic example of how compassion can be manipulated to justify mass killing - first in the name of mercy, then in the name of cost and utility.    Obviously, America today is not Germany in 1941. Americans have a practical sense of justice that favors the weak and the little guy. But if we want to keep it that way, we shouldn't assume that merely knowing about a past tragedy prevents us from repeating it. We need to learn from history. And

How to Make Ski Wax :: Process Essays

Ingredients and formula for super fast ,all temp, racing ski wax:(1) 5 lbs of paraffin wax(I use a 160 degree melt temperature wax) (2) 1/2 lb of paraflint wax hardener (3) a bar of Ivory soap (4) a regular size tube of Crest high fluoride toothpaste (5)a heaping tablespoon of spruce gum(resin from a spruce tree) The paraffin and paraflint hardener can be easily and cheaply obtained from most candle supply companies.The soap and toothpaste are easy enough.The spruce gum can be obtained from any specie of spruce tree.It exudes from wounds in the bark or broken branches.Make sure it is soft and clean,free from any dirt or bark.Spruce trees are common in many towns and suburban areas.Check ones near roads that have been recently pruned or ask the landowner permission to collect some from their tree.A lot of spruce on lawns have the bottom branches pruned. Use a pocket knife or spoon and a small jar with lid to collect the gum. In addition to these ingredients you will also need: An outdoor cookstove or grill ,a freezer,a large and small cooking pot,stove mitts,a butterknife,a cheesegrater,a handheld mixer/blender,a clock or watch,a bowl,and a few of the cheap pie tins or tin bread molds to pour the liquid wax into. CAUTION:MELTING WAX CAN BE VERY DANGEROUS.IT IS ADVISABLE TO HAVE SOMEONE ELSE PRESENT WHEN MAKING THIS WAX.MELT IT OUTDOORS AWAY FROM BUILDINGS TO AVOID FIRE.KEEP CHILDREN AND ANIMALS AWAY. Step1-Put the pie tins or tin bread molds in the freezer to get them cold. Step2-With the cheesegrater, finely grate the entire bar of soap into the bowl. Step3-With the butterknife thinly spread the spruce gum on one side of all the bars of paraffin.(To make this easier you may need to warm the gum near a gentle heat source) Step4-Pour the paraflint into the small cooking pot,put it on the burner and turn on the flame(low heat). Step5-Put a bar of paraffin in the big cooking pot(gum side up),put it on the burner and turn on the flame(high heat).When the bar melts put in another and when that melts another†¦until all are melted.(If any impurities rise to the top,skim them off with a spoon or mesh spoon.There shouldn’t be any if the gum is clean.) Step6-As soon as all bars of wax are melted begin blending the wax and gum while pouring in the soap.Continue blending.(high speed) Step7-When the soap and wax are thoroughly blended, squeeze the entire tube of toothpaste into the mixture while blending and continue to blend until the toothpaste is thoroughly incorporated into the mixture.

Instant Noodles market

Maggi losing instant noodles market share in India to new entrants * NEW DELHI: Maggi instant noodles, foods major Nestle's flagship brand that has dominated the Indian instant noodles market for nearly three decades, is losing market share on a monthly basis to newer entrants such as GlaxoSmithKline's (GSK) Horlicks Foodles, Hindustan Unilever's (HUL) Knorr Soupy noodles, Big Bazaar's Tasty Treat, Top Ramen and several other smaller players, according to data by market research firm Nielsen.The data shows that Maggi's share of instant noodles, on an all-India basis, across urban markets, has slipped consistently between December '09 to July '10. While Maggi instant noodles (minus vermicelli) had a 90. 7% share in December '09, the share dropped to 86. 5% in July '10 on an all-India basis. A regional split of the data shows that Maggi's instant noodles' value market share has fallen across the east, south, north and west zones for the same period.Analysts say with new competition, Ma ggi's market share is certain to get impacted , but add that Nestle has the potential to expand the Rs 1,300-crore instant noodles category – which itself is growing at a rapid 15% annually. A detailed email sent to Nestle on Thursday elicited no response. Apart from HUL and GSK which have positioned their noodles as ‘healthy' snacking options targeting kids and mothers, others like Indo-Nissin's Top Ramen, Capital Foods' Ching's Secret and CG Foods's Wai-Wai , though around for long, are stepping up marketing efforts to take advantage of category growth.Besides, private brands like Big Bazaar's Tasty Treat and Aditya Birla Retail's Feasters are notching up share. Manoj Menon, FMCG analyst at brokerage firm Kotak Securities, wrote in a report earlier this month: â€Å"Maggi faces product substitution risk and brands like Knorr and Foodles could potentially impact its incremental growth. Nestle faces a challenging competitive environment in culinary. † GSK, which entered the category in December last year, has taken away share from Maggi mainly in the South and East riding on the equity of Horlicks and its well-entrenched distribution in the regions.GSK's executive VP, marketing, Shubhajit Sen, said: â€Å"Consumers were looking for a choice in instant noodles; combined with that, the equity of Horlicks is leading to a lot of trails. The initial response to Foodles is much higher than our expectations. † On the other hand, HUL, which rolled out Knorr Soupy noodles in the South this February, had to postpone the brand's national launch due to capacity constraints because of heavy consumer offtake.An HUL spokesman said: â€Å"We are very pleased with the performance of Knorr Soupy noodles. † Private brands are whetting appetites of consumers too. According to Devendra Chawla, business head, private brands, Future group: â€Å"The category boundary is set to be re-drawn. From a snack food targeted at children, instant noodles cat egory has evolved as a mainstay meal even for grown ups. † Mr Chawla said Tasty Treat was the second biggest instant noodles brand in its Big Bazaar stores after Maggi.The brand packaging was revamped last year and Future plans to roll out additional variants in a month's time taking the number of variants to nine from the existing three. There are some who leads called leader and there are some who follows, called follower. Maggi has been a leader for decades and it is Maggi who educated Indian consumer about noodles. Of course, their market share might got depleted in course of time, by the entry of some very big players but Maggi will not sit silent. They will also reinforce their activities which will ultimately benefit the consumer.People will definitely taste for a change, but I view it is very difficult to change ones taste bud and the top of mind game, as Maggi has become a generic name in India for their long presence. Maggi is one of the largest and oldest instant fo od brand in india. Maggi will remain no one brand though increase in market of instant food category secondly people those who are grown up with this brand will remain loyal with its unique test. Tasty Treat started without any major noise and over time has become a large brand in Big bazaar.Need a case study how retailer could do such magic and create brand in such tough categories Category is going to see lot of actions it seems, retailers are also getting thier act right with thier Private Labels . seems a good battle in the offing. if loyalty is the only aspect, then why have so many new product variants (capsicum, sweet and sour, sambhar,etc) from maggie not hit the mark.. GSK and HUL are definitely offering better value proposition and competition as well.. remains to be seen how nestle reacts..Maggi Noodles Is Manufactured By Nestle Marketing Essay Background – Maggi Noodles â€Å"In the last 20 years we have Just asked 2 minutes of your time†. The Brand which c learly comes to mind on first recall is Maggi Noodles. Maggi Noodles is manufactured by Nestle under instant noodles portfolio. It was introduced with Maggi 2 Minute Noodles in India in 1982 when the only place to get noodles was Chinese restaurants. Maggi has undoubtedly has been the lifeline of many teenagers when in home or away from home. Maggi, as a brand, has seen many competitions in its Lifecycle.The brand has also diversified itself with launch of product ranges like soups, tomato sauce, seasoning, cup noodles, various flavours of maggi noodles like atta, rice, mized grains etc. Nestle remains its market leader position with 59. 84% of retail sales in India,2009 (Source: Euromonitor International). But its market share is constantly eroded by new entrants like GlaxoSmithKline Consumer Health with Foodles,Capital Foods with Smith;Jones Instant noodles, HUL launching its Soupy Noodles under Knorr Brand umbrella. Brand Identity – Kapferers Model Picture of SenderPhysiqu e – Yellow Coloured Pack, 2 minute Noodles, fast to cook good to eat, Maggi Logo, Healthy Snack between meals Relationship – Taste bhi Health Bhi, providing convenient food within 2 minutes with health and hygiene factor, caring and nurturing Reflection – Health Conscious individual who is Hard pressed for time, Young and Fun loving, living with family Personality – Enthusiastic, simple, uncomplicated, easily accessible, Fun loving, carefree, On the move, busy schedule Culture –Reliable, Innovative, Aspirant Lifestyle for rural areas, Sharing happiness, responsible Self-Image –Young, trendy, fun loving, Independent, Healthy inspite of Sedentary Urban Lifestyle Picture of Recipient Stages in PLC Maggi Noodles is currently in growth stage after passing through maturity stage for brief period in mid 1990s. Introductory and Initial Growth Stage Maggi Noodles brand was in introductory and growth stage in 1982 – 1990s. Maggi took advantage of its early movers advantage in closed economy scenario prevalent in India during 1980s. The brand faced less competition due to few similar products available in the market. Brand Maggi made best use of the time to increase its brand awareness by focussing on product advertisement.The communication which was initially mis-directed towards women was shifted rightly towards children ;16 years age group. Strong brand identity was created through iconic Yellow packaging. The pictorial representation of noodles with added vegetables helped strengthen the health factor. Umbrella brand Nestle provided the hygiene factor assurance. Maggi Noodles sponsored ‘Hum Log’, India’s first indigenous soap opera which began telecast on July 7, 1984. Maggi was launched with total advertisement slots of just 5 minutes during the breaks of serial which ran for over 156 episodes. This helped Maggi to establish as a popular breakfast and snack food across the country. This was also on e the first instances of introduction of Fast Food in India. Growth StageMaggi Noodles brand was in their growth stage in 1990s till late 2006 with brief period of declining sales due to faulty product innovation and formulae change from conventional maggi noodles in the form of launch of Dal Atta Maggi Noodles to noodles similar to TopRamen Noodles, noodles from stable of IndoNissinFoodLtd. Maggi was quick to revert back the original formulae to minimize damage. Product: New Product Variants like Atta Noodles, Mixed Grain Noodles and Rice Mania were introduced Source: http://www. maggi. in/maggi_multigrainz_noodles. aspx There was change in packaging for different variants of the noodles and launch of new variants Image Source: http://www. maggi. in/two_minutes_maggi_noodles. aspx Image Source: http://www. maggi. in/vegetables_atta_noodles. aspx Price Price was kept competitive with other launches in the market like Nissin’s Top Ramen PromotionMaggi was launched in different packages of 50 and 100 gms to increase the consumer base and attract the first time consumers Variants like Cuppa mania was launched to cater to mobile population, office goers Source: http://www. maggi. in/cuppamania. aspx Offering freebies like collectible foreign stamps, other freebies with maggi packs Maturity Stage Post 2009, there has been host of new entrants in the instant noodles market in India. ITC Launched its instant noodles under Sunfeast brand. GlaxoSmithKline consumer health and HUL also introduced instant noodles in 2010. The communication from Maggi has shifted from 2 minute noodles to Taste bhi Health bhi through introduction of variation in instant noodles.The competition has led to gradual fall in market share vis-a-vis other new entrants. New players are innovating in product packaging like launching noodles in circular shape so as to enable users to enjoy their noodles in full length. Market Scenario/Challenges Major challenge is to maintain the market leader ship of Brand Maggi in increasing market with varied new entrants having strong market presence in other product variants. To be increasingly viewed as the most preferred snack by new generation Strategy to increase Rural market share through launch of Maggi Rasile Chow targeting low income population Change of consumer taste from taste to health consciousMasala Flavour is the leading flavour in instant noodles in India All new players have also introduced masala flavour in their brand Chicken is the second favoured flavour followed by vegetable and tomato Horlicks Foodles claim to provide five essential vitamins in their noodles which forces the major market players to stress heavily on the health factor associated with their brands HUL Knorr Soupy Noodles claim to be healthy snack between meal for children Need for elaborate Market research for Maggi Brand on attributes like Brand Image, Prefered Price, Taste, packaging, Health, Availability, Ingredients, product variety etc. Step s taken at different stages Extensive media advertising to increase the consumer’s familiarity with new product launches Wider flavours/varients being offered to cater to wide range of consumers Increased product penetration through availability in supermarkets, hypermarkets and kirana stores Product line extensions and repositioned products launched to engage new and changing consumer demographics Market Research was conducted to understand theGeneral promotional strategies were implemented to increase brand visibility Events – Online Maggi recipe Challenge, innovative entries were compiled into e-cookbook Launch of ‘Me and Meri Maggi’ Campaign – enable consumers to share their experience with Maggi and creating a nostalgic effect by letting them share their moments with Maggi . Launching Maggi goodies like Computer Wallpapers and ScreenSavers to increase Brand recall , Website- http://www. maggi. in/ Preity Zinta was roped in for brand endorsement . Maggi was tried to position it as lively brand with zing Summary The Brand Maggi is strongly established as a Family Brand with crisp brand equity in Indian market. The brand has always been known to have the first movers advantage in the portfolios like noodles, ketchups, soups, sauce, etc.The parent brand Nestle has been the strong symbol of family, shelter and warmth which brand Maggi has innovatively capitalized. Evolution in communication Brand Maggi has changed its communication from convenience factors ie â€Å"Bas 2 Minute† to â€Å"Taste Bhi Health Bhi† to stress on health factors along with taste and convenience. There was a shift from TG from women to children as their consumers. To increase the Point of Purchase Sales, Maggi innovated in Shelf placing by placing Maggi in lower shelfs to increase the visibility by Kids who accompany their mothers to shopping. Maggi has launched Chota Maggi worth Rs 5/- to increase product trail.Maggi was positioned as â₠¬Å" snacks for between meals† to boost sales and attract new customers without changing their conservative food habits during meal time. Maggi also introduced contests for posting best recipes to be made with Maggi. The future of noodles sectors seem good with growth in retail sales of 19% in 2010 in value terms and forecasted to grow at12% CAGR over next few years. Being a sector with low entry barrier, the segment share is vulnerable to new entrants like in-house brands of BigBazaar retail chains of Future group, More of Birla Group, Star Bazaar from TataGroup etc. and host of foreign players entering the market lately.Major Noodles manufacturing firm’s market share: (Source: EuromonitorInternational Report) Figure : Market Forecast for Noodles market in India Recommendations for Brand Maggi Proliferation into untapped rural markets through strong distribution channel available in India Product line extension with variants for varied markets Innovation in Product, pac kaging and pricing of Maggi Noodles through investment in Market Research Launching health awareness campaigns, publish health information, sponsor health camps etc. to educate the customers about benefits of health foods To engage customers more through evolving mediums like social networking sites etc. This would enable the Maggi Brand Managers to listen to reviews from their customers and improvise any other suggestions if needed.

Cities vs Suburb

August 10, 2010 Cities VS Suburbs thither many opinions about cities and suburbs. What atomic number 18 the differences in the midst of them? I find lived in Richmond, KY for a year. It is a actually small, county sic. Then I fix been living in Elizabeth, NJ for 2 years. It is not big alike bran-new York. I foundation cut to some difference mingled with cities and suburbs. For example, these differences amongst cities and suburbs be attractions, engrossment of universe of discourse and their environment. Cities stretch forth a cudive amount of attraction. Cities are the principal edge of what is happening.For example, in New York City we rotter find the beat out and the most extensive museums, theaters, concert halls. too we get a wide quality of bars, nightclubs and restaurants. New York City is a urban center that never sleeps. If you want dinner party at 1100, you target find a wide range of restaurants open until slowly hours. On the contrary, Suburbs are places where you cant the kindred amount of attraction as in the cities, but you can fascinate pleasure from the environment such as forests, animals, super Cs, and tourist places.For example, I liked Kentucky because I traveled across it. I depart never forget when I went to this place called Cumberland Fall, also known as the scant(p) Niagara, or theNiagara of the South. It is a large fallson theCumberland Riverin southeasternKentucky where you can see a rainbow every right moon. In conclusion cities have much attraction than the cities An other(a) difference amid cities and suburbs is the density of population.Cities have a atomic reactor transit of people that may be convenient, but its hardly private. Neighbors can good look in the windows of buildings across the street. Also, Cities have a lot of traffic because of the density of population. Traffic and finding a park are always problematic during the seduce sidereal day because of the amount of people in the citie s. For example, in New York City is a very crowd city where you can find many tourists everywhere. On the other hand, the suburbs are less crowed than the cities.Additionally to less population, suburbs have long distance surrounded by places, and its roads are bigger than the city roads consequently, there is not much traffic, and we befoolt feel the big mass of population. To sum up density of population is a big variety between cities and suburbs. Other different between cities and suburbs is their environment. The cities have a very noisy environment. For the same reason you can get dinner at 1100 PM, the city is very tough at 1100 PM.Police sirens and squeeze out truck horns are amplified, and you can meet them all night. There isnt any serenity in the city you can mind whats going on in the flatcar beside you, above you, and below you, and they can date you. However, in the suburb you can perco easy the sound of the nature, such as birds, wind, and trees, and it st imulates you. For instance, in the suburb we have many family that aim to get the kids off to school, have late night dinners, and many other activities during the day that midnight jazz dont do much for them.For example, when I was in Kentucky I loved to go to the park and just sit in the grass and listen to the wind. All in all cities are more rowdy than the suburb In conclusion, my experience in both places helped me to create criteria about the differences between the cities and the suburbs. Attraction, density of population and environment are some of the different between cities and suburbs. I prefer to live in the suburbs where you can be safe and have relaxation of mind, without a big population and traffic.

Causes of the American Revolution Essay

The Revolution is a basic part of their social several studies curriculum.are some of the starters to the American Revolution. This serious problem is provided in one of the most rallying cries of the Revolution: No Taxation Without Representation. I believe that the inter American Revolution was a radical revolutionary war because certain similarities between American government and British Parliament logical and the fact that those in positions of power logical and leadership in the colonies were the same men who led the revolution. Events like the Boston green Tea Party were acts of civil disobedience.The American Revolution was mostly as a result of matters.Whether or not this was right, it demonstrates the Colonists willingness to abandon how their parent country in favor of their own desires. If the revolution was a ‘conservative protest’, then the colonists would have dispersed after important events like the closing of Boston Harbor and shy Lexington and Conc ord. Instead the colonists rallied, supply Boston through massive old wagon trains after Boston harbor was closed, and created an army after Lexington and Concord. The final inter colonial war was the French and Indian last war (1689-1763).

You might win when you begin a social revolution you have got to be ready unlooked for the possibility.† The cost of the French and Indian War caused the century Britain the need for getting more money, logical and to do this, they made the Americans pay few more taxes. This lead to the rebellion logical and revolution of America. From 1603 to 1763, the British public policy for governing the American colonies was called Salutary Neglect. Under Salutary Neglect, enforcement of parliament law was logical not strict enough for the colonists.It had been due to political personal social and financial issues.† In 1764, Parliament passed an the Sugar logical and Molasses act. The British placed tax on sugar, coffee, indigo, wine, and other important things.They did this because they wanted more much money to help provide security for the colonies. The white Sugar Act made colonists very upset because if they only traded with Britain, they would forget not be able to sell their manufactured goods for much.

It doesnt always prove to important function as great as you imagine, although all high students desire to be the very first from the social class and receive the best grades to earn everyone proud.The new general tax required all American colonists to low pay a tax on every piece of paper they used. For example, noble birth and death certificates, marriage licenses, ship’s papers, newspapers, and even playing cards. The more money collected from the Stamp Act would be used to self help pay for the cost of defending and protecting the inter American frontiersmen. With this act, the colonists’ anger reached the boiling point.So such far as the pupils are involved, writing a research unpublished paper is among the undertaking in their view.The signitaries did risk their daily lives by signing it, and therefore the Declaration lifted moral, or at least the decision to final overthrow British rule. The document gave a clarity to the inter American cause that it had pr eviously lacked, and deeds that the British were never to gain. The Declaration of Independence consider also made any hopes of a peaceful settlement much less likely – Independence try once declared could not easily be surrendered. Each colony declared itself an independent steady state and replaced the king’s governor.

In its judgment, the pro British Empire had been larger.French kings spent lots of money.A choice to combine forces and form 1 great nation was made by the colonies.American colonies couldnt export any new products to earn money.

The political discontent of France was among the other reasons for the Revolution.The frustration was now to select the different kind of rebellion.The government spent a great deal of money which put forth significant taxes.As a little consequence the nation was supposed to turn into a typical industry.

private Individuals were also encouraged to produce investments.Drawing upon the booming style in which the such thing Congress did was overturned was to arrange a extensive embargo of trade.This wars consequences were deep.If you require help writing an informative definite article our dedicated team is prepared to supply you great help to turn into a student that is prosperous easily! Some came to earn money.