The Offense Principle :: essays research papers

The Offense Principle claims that individual liberty is justifiably limited to prevent offensive behavior. I believe that the Offense Principle provides the correct liberty limit n principles that the state should invoke. The state should prevent behavior that causes shame, embarrassment and discomfort from pornographic solid and cts.There are three conditions that are typically understood to be part of the Offense Principle. The first condition states that behavior must be significantly offensive. A person burping in public is not offensive enough to be limited under this condition. But a valet urinating as he walks down the street is significantly offensive and should be limited.The second condition states that the behavior must be offensive to almost everyone. This is an important condition because I think that if only a few people find something offensive, does not constitute the act to be limited. Many people may believe that individual picking his nose in public is offensiv e but not almost everyone believes this act to be offensive, therefore, this act could not be limited. A man masturbating in public is offensive to almost everyone, therefore, this act should be limited.The final condition states that an offensive act should be limited if you have to go come forward of your trend to avoid the act. An "adult" bookstore containing pornographic material should not be limited because one does not have to go out of their way to avoid the store. They simply just do not enter into the store. But a man and woman having sex on a bench should be limited because one would have to restrain from looking in certain directions to avoid seeing the offensive act.I believe that pornography in public should be banned. This includes stores that sell pornographic material. Instead, these magazines and other pornographic materials should be kept separately in a private room, where you must be an adult to enter and get materials. Pornographic material that is k ept privately either to be sold or to be viewed or used in the loneliness of ones home, should not be banned. I see absolutely no reason why a person should not be allowed to view pornographic material in the privacy of their own home.Some people may argue with me and say that the Harm Principle should be invoked by the government. They may say that pornography increases the likelihood of harm. And I somewhat agree. I am sure that some harm has occurred because of pornography.

The catcher in the rye :: essays research papers

"The Catcher In The Rye"     In the novel The Catcher In The Rye we read about a sixteen course of study emeritus boy namedHolden Caulfield. The story starts off telling us about how he gets kicked out of a preppyHigh School and uses his parents money to move to impertinently York. Throughout the story wesee Holden expressing different types of personality The one he shows the world, which Ibelieve is that he is an intelligent young man that doesnt try, who he thinks he is, whichis a depressed person who is looking for companionship, and who he really is, a sacredkid who who doesnt know what he wants out of life.     Holden went to Pencey Prep., which is a High School in Agerstown Pennsylvania.He was thrown out of the school because he was failing almost all his classes except forEnglish. Holden has the ability to pass his classes and charge with good grades but hedoesnt apply himself. This is what Holden shows the world, he is cap able of passing andis intelligent but doesnt try. They gave me frequent warning to start applyingmyself-especially slightly midterms,...but I didnt do it. (Salinger 4) Also as Holden talksthroughout the story we can tell that he is very intelligent because of the way he describeseverything, even though his grammar isnt so well.     Underneath Holdens act of being this kid who just doesnt try I think inwardly hethinks he is depressed and doesnt care about anything. He gets kicked out of High Schooland doesnt try to go to another one, kind of he goes to New York looking for sex andtraveling form bar to bar for people to talk to. He winds up talking with people he reallydoesnt like because he is just looking for companionship, like the three girls he met inthe bar and the taxi cab driver who he talks to about what happens to the fish in the lakewhen it freezes. He even hires a prostitute to have sex but winds just talking to her about nothing because essentially he wants to a friend. He says to the prostitute Dont you feellike talking for a while (Salinger 95)     In my opinion, Holden is really scare of life. He doesnt know what he wants outof it and he is afraid that if he tries to get what he wants he will screw it up. For exampleHolden asks old Sally to run away with him and settle down in Vermont or Mass.

The Women’s Army Corps of the Vietnam War :: Vietnam War Essays

The Womens Army Corps of the Vietnam War We went to a inappropriate country in go of our country . . . we gave aid and encouragement to a whole segment of our brothers and sisters . . . we survived a contend . . . we argon noble . . . we are braw . . . we are adventurous . . . we are an active part of world history . . . we are interesting . . . we have lived such exciting lives . . . we have gone cold beyond the boundaries allowed to most of our sisters . . . we did it unitedly . . . and we still have each other. Patricia Mama-san Brimeyer, Army Service Clubs, Vietnam 1968.1IntroductionMale soldiers have a distinct voice when they babble out of fight. Jonathan chaise longue, M.D., Ph.D., author of Achilles in Vietnam, apprize best explain the voice of a male soldier. Dr. chaise longue creates a system that explains how and why male soldiers react to war in the ways they do. Dr. Shays system is based on the story of Achilles in Homers epic The Iliad. The focus of the s ystem is to comparison the reactions of Achilles soldiers to war, with the American male soldiers reactions to the Vietnam War.Dr. Shays system is based on eleven stages Betrayal of whats rightThe shrinkage of the social and chaste surveyGrief at the cobblers last of a special comradeGuilt and wrongful substitutionThe berserkDishonoring the enemyWhat Homer left out (other open similarities)The soldiers luck and Gods willReclaiming the Iliads gods as a metaphor of social powerThe breaking points of lesson existenceHealing and tragedyDuring stage one, the treason of whats right, the soldiers moral world is violated by a commanding officers betrayal of the soldiers moral order.2 During the Vietnam War American soldiers experienced the betrayal of whats right when those who held all of the power and responsibility broke the trust of the soldiers. award two, the shrinkage of the social and moral horizon, refers to the breaking of a soldiers family, civilian, and military ties . The social bonds of a soldier are lost once war begins, sometimes culminating in the realized alienation of the soldier from any bonds, social or military. Grief at the death of a special comrade, stage three, is when a gadfly soldier is killed and his fellow troop members are overwhelmed by the sadness his death.The Womens Army Corps of the Vietnam War Vietnam War EssaysThe Womens Army Corps of the Vietnam War We went to a foreign country in service of our country . . . we gave aid and encouragement to a whole segment of our brothers and sisters . . . we survived a war . . . we are noble . . . we are brave . . . we are adventurous . . . we are an active part of world history . . . we are interesting . . . we have lived such exciting lives . . . we have gone far beyond the boundaries allowed to most of our sisters . . . we did it together . . . and we still have each other. Patricia Mama-san Brimeyer, Army Service Clubs, Vietnam 1968.1IntroductionMale soldiers have a distinc t voice when they speak of war. Jonathan Shay, M.D., Ph.D., author of Achilles in Vietnam, can best explain the voice of a male soldier. Dr. Shay creates a system that explains how and why male soldiers react to war in the ways they do. Dr. Shays system is based on the story of Achilles in Homers epic The Iliad. The focus of the system is to compare the reactions of Achilles soldiers to war, with the American male soldiers reactions to the Vietnam War.Dr. Shays system is based on eleven stages Betrayal of whats rightThe shrinkage of the social and moral horizonGrief at the death of a special comradeGuilt and wrongful substitutionThe berserkDishonoring the enemyWhat Homer left out (other obvious similarities)The soldiers luck and Gods willReclaiming the Iliads gods as a metaphor of social powerThe breaking points of moral existenceHealing and tragedyDuring stage one, the betrayal of whats right, the soldiers moral world is violated by a commanding officers betrayal of the soldie rs moral order.2 During the Vietnam War American soldiers experienced the betrayal of whats right when those who held all of the power and responsibility broke the trust of the soldiers. Stage two, the shrinkage of the social and moral horizon, refers to the breaking of a soldiers family, civilian, and military ties. The social bonds of a soldier are lost once war begins, sometimes culminating in the complete alienation of the soldier from any bonds, social or military. Grief at the death of a special comrade, stage three, is when a fellow soldier is killed and his fellow troop members are overwhelmed by the sadness his death.

Myanmar: A Nation in Crisis Essay -- Essays Papers

Myanmar A Nation in CrisisThe nation of Myanmar, also known as Burma, is currently under the rule of a ruthless totalitarian regime, guilty of numerous human rights violations and target of intense international criticism. Located in southeast Asia, on the western border of Thailand and Laos, it has been under military rule since World War II. Burma is mired in socioeconomic crisis stemming from the rule of the military junta, and the citizens atomic number 18 suffering. The environs of Burma is being destroyed, the people are treated inhumanely, and the country is notorious for its contribution to global narcotics. The paragraphs below detail the current situations facing the country, why they came about, and the parties that are to turn on for sending the country on a dangerous downward spiral. First, however, it is important to understand Burmas political history. A History of BurmaThe ancestors of the people of Myanmar migrated down on the Irrawaddy River from Tibet and Chi na, and they brought with them cultural traditions stemming from India. The Mon, at around 3000 B.C., were the first people to come. They established centers of settlement in central Myanmar, in the Irrawaddy delta, and farther down the eastern coast of the quest of Bengal. They developed farming and irrigation systems, and they kept ties with India as well as other Mon settlements. The Burmese entered the Irrawaddy River valley in the mid-9th century, eventually absorbing the nearby Pyu and Mon communities. The Shan, Kachin, and Karen arrived later and are currently the major ethnic minority groups in the country. In 1044, King Anawrahta united the nation in the city of Pagan where he built Buddhist temples and pagodas. In the following years Burma expe... ...ive. 15 Nov. 2004 .Thein, Myat. Economic Development of Myanmar. Singapore Institute of Southeast Asian Studies, 2004. U.S. Department of State. International Narcotics Control Strategy Report, 1998. Washington, DC U.S. Depa rtment of State, 1999. ---. International Narcotics Control Strategy Report, 2000. Washington, DC U.S. Department of State, 2001. Waldman, Peter. Pipeline Project in Burma Puts Cheney in the Spotlight. The Wall Street Journal. 27 Oct. 2000 http//www.burmaforumla.org/news/cheney.htm.Wallensteen, Peter. Routes to body politic in Burma/Myanmar. Uppsala, Sweden Dept. of Peace and Conflict Research, Uppsala University, 2004.

Radio Frequency Barcodes :: Technology Essays

Radio Frequency BarcodesHistoryTraditionally, companies have used standard paper barcodes in conjunction with information databases to track inventory and monitor reaping movement. By tracking incoming and outgoing crossing, barcodes form an easy means of maximizing the overall efficiency of a business. Barcodes do however have authentic limitations. Barcode s undersidening is dependent on the orientation of the barcode with the horizontal laser scanner and therefore the overall speed of the process drives a function of the speed at which the individual can orient and then scan. This minor limitation may be a soon be resolved as Radio-Frequency Identification (RFID) engineering maximizes the potential for efficient and quick product management in the form of electronic barcodes. Radio-Frequency Identification is not a new technology but has become realistic through recent advancements. Key PlayersA small handful of companies inside and outside the United States are developing t his new technology. A fellowship called RF-ID.Com specializes in electronic barcodes and transponders for the management of everything from automobiles to cattle, beer kegs, and packages. While another, RF Ideas Inc. has teamed up with such companies as Motorola and Microsoft to manufacture a form of proximity activated identification or AIR ID as a form of added security for Windows NT systems. These companies and others have been testing RF-ID technology throughout Europe for quite some time in product test runs. Technology Different companies offer a variety of products as solutions to different customer needs. The core of any RF-ID system is the Tag or Transponder which can be attached to or embedded within objects. (1) RF-IDs come in all shapes and sizes, from little glass transponder capsules to being placed in amid layers of paper or plastic to form inexpensive stickers for disposable use. But all of the Radio-Frequency Identification technology relies on the same princip le, wireless communication amongst a RF-ID or transponder and the RF Module of a reader. The data collected from an RF-ID can either be sent directly to a host ready reckoner through standard interfaces, or it can be stored in a portable reader and later uploaded to the computer for data processing. (1) When a transponder comes within begin of a reader it uses energy collected from a RF wave that is stored in a capacitor to broadcast its own answering message which is received by the reader. (1) Many of the new transponders feature read/write updating so that information can be read and uploaded on the fly.

Radio Frequency Barcodes :: Technology Essays

Radio Frequency BarcodesHistoryTraditionally, companies have used standard paper barcodes in conjunction with information databases to track inventory and monitor product movement. By tracking incoming and outgoing product, barcodes form an easy means of maximizing the overall efficiency of a business. Barcodes do as yet have certain limitations. Barcode scanning is dependent on the orientation of the barcode with the horizontal laser scanner and therefore the overall speed of the process becomes a operate of the speed at which the individual can orient and then scan. This minor limitation may be a soon be resolved as Radio-Frequency Identification (RFID) engineering science maximizes the potential for efficient and quick product management in the form of electronic barcodes. Radio-Frequency Identification is not a invigorated technology but has become realistic through recent advancements. Key PlayersA small handful of companies inside and outside the United States are develo ping this new technology. A company called RF-ID.Com specializes in electronic barcodes and transponders for the management of everything from automobiles to cattle, beer kegs, and packages. While another, RF Ideas Inc. has teamed up with such companies as Motorola and Microsoft to manufacture a form of proximity delirious identification or AIR ID as a form of added security for Windows NT systems. These companies and others have been testing RF-ID technology throughout Europe for quite some m in product test runs. Technology Different companies offer a variety of products as solutions to different customer needs. The core of any RF-ID system is the smidge or Transponder which can be attached to or embedded within objects. (1) RF-IDs come in all shapes and sizes, from little glass transponder capsules to being lay in between layers of paper or plastic to form inexpensive stickers for disposable use. But all of the Radio-Frequency Identification technology relies on the same pr inciple, radio communication between a RF-ID or transponder and the RF Module of a reader. The data collected from an RF-ID can either be sent directly to a host computer through standard interfaces, or it can be stored in a portable reader and later uploaded to the computer for data processing. (1) When a transponder comes within range of a reader it uses energy collected from a RF wave that is stored in a capacitor to broadcast its own tell message which is received by the reader. (1) Many of the new transponders feature read/write updating so that information can be read and uploaded on the fly.

What are the narrative techniques used by Tennyson in “Mariana”

Alfred Lord Tennysons song, Mariana, follows the story of a jilted woman from Shakespeares Measure for Measure. The epigraph of the measure form Mariana in the moted grange is taken from a propagation of this play, and the narrative proficiencys within the poem combined with the context of the isolation of the character give us an incursion into the melancholy that not unaccompanied the character of Mariana feels, exclusively by chance also Tennyson himself. Arguably the most prominent narrative technique used by Tennyson is the mental imagery within the powm which is an outward manifestation of Marianas in melancholy.The monotonous glooming flats outside of her house reflect her life she is going nowhere now that she has been jilted and apparently has no wish to In addition to this, images of isolation prevail throughout the poem, The lonely moated grange. This further adds to the belief that Mariana is cut off from the vibrancy of human life. Tennyson is particularly cle ver with this narrative technique giving the description of an inanimate object, such as the moated grange using an human emotion, it allows the reader to reflect this feeling onto the character of Mariana, which further gives insight to the solitude that her character is feeling.The imagery throughout is of vital importance, due to the fact that we learn nothing of the physical appearance of her, yet the bleak desolation of the landscape which she lives in allows the reader to project this image onto her character and gives an insight towards the inner turmoil and isolation that the character is feeling. In addition, the image of decay is one of the most provable bes of imagery throughout, and further reflects the fact that Marianas life is wasting away waiting for a man. . The quotationWith blackest moss the flower plots, Were thickly crusted one and all.suggests the mind that the melancholy Mariana has been feeling has not been a short term thing. The fact that the usually gre en moss has turned black raises the question that Mariana may be wallowing, and perhaps even enjoying her melancholy, due to the fact that it highlights the amount of time she has been in such a state. This quotation further shows the contrast between what her life could accept been, and how she is supporting now. The mention of flower-plots indicates that her life could have been flourishing and filled with colour, if she allowed it to be so, yet it is simply dark andbleak. This imagery of colour is entwined throughout the verses, with consistent references to blackend waters and the rounding gray.A startling piece of imagery which contrasts this darkness is the poplar tree with silver greengnarled bark This is a controlling image throughout the poem, and has been interpreted to be a phallic image of the man who abandoned Mariana, and is continuing to haunt her life even after he has left. This interestingly reflects the attitudes of the time. Throughout Tennysons poetry there a re examples of feminism, and critique of the attitudes towards woman at the time. This reflects the Victorian idea that a woman can only be complete with a man in her life, and the life of a woman without a husband is dreary.The sheer melancholy within the poem could perhaps be a further jibe from Tennyson about club at this time, indicating that he believes that the idea that women should live like Mariana if they dont have a husband is utter nonsense. A further technique used by Tennyson to tell the story within Mariana is the use of the structure. The verse structure abab cddc efef is to the highest degree encircling, with the central quatrain having a rhyming couplet in the middle, such asAnd paradoxical winds bound within their cell, The shadow of the poplar fellThis emphasises the psychological constraints of Marianas depression and depicts further the stasis of her life. The couplet in the middle is trapped, unable to escape due to the constraining verses, which clearly re flects the attitude that Mariana has to life. In addition to this, the verse form is unique to Tenyson and does not follow the traditional verse forms of new(prenominal) poetry, further adding to the idea that Mariana feels alone in life, and that there is nobody that is able to sympathise with her situation. Tennyson uses other language techniques such as onomatopoeia develop the story of Mariana, and is further used to reflect her character. The most brilliant example of this isThe doors upon their hinges skreakd The blue rainfly sung in the pane the mouse Behind the mouldering wainscot shriekdThe density of the onomatopoeia within this section suggests nightmarish and crazy sounds, and screams of despair, and create, as Ebbatson phrased a landscape of inertia and loss, which correlates with the emotions of the character. Furthermore, this quotation offers a stark contrast to the rest of the poem. Tennyson uses powerful words such as shriekd and creakd which are a harsh differe nce to the rest of the poem, which is mainly compiled of inactive verbs such as fell. The abundance of inactive verbs throughout the poem further reflects Marianas idleness, and really emphasises the onomatopoeia within this verse to reflect the dramatic sounds made from outside. Pathetic fallacy is a further narrative techniqueAnd wild winds bound within their cell,This is another example of the way Tennyson uses the surroundings to reflect character Marianas consciousness is really a wild wind, but she chooses to relieve it imprisoned and trapped within their cell, adding to the perception that she is actually enjoying her melancholy. The alliteration of wild winds consequently accentuates the mayhem of her consciousness, and gives the reader further insight into the character. A net technique used by Tennyson is repetition, which is present throughout the poe,. Perhaps the most obvious form of repetition is the refrain, which is repeated at the end of each verseShe only said, M y life is dreary He poseth not she said She said, I am aweary, aweary, I would that I were deadThe fact that this is at the end of it gives an insight into the monotony of Marianas life, yet it also has an effect of creating annoyance towards the character of Mariana. Evidently as this is the only thing that she can say, it may appear that she is wallowing in her sadness, and further adds to the impression that Tennyson gives off throughout the poem about the feminist aspect. The use of direct speech within this refrain is the only part in the poem where we get a direct view of Mariana. It is therefore more immediate than the rest of the devices used to describe her character in the poem, and could perhaps rebuke sympathy. However, it is not only the refrain which is repeated.The repetition of feminine rhymes such as dreary/aweary reflectthe feminine record of the character, and the drawn out nature of these words and the unstressed syllable at the end reflect the languorous natu re of the poem and create an effect of infinite weariness. Furthermore, the dramatic change of the final 2 lines of the refrain in the last stanza offers perhaps the only change to the stasis of the poem, which is a further narrative technique, and the final line Oh God that I were dead shows that Mariana has come to the decision that she is fed up of living a lfe of shadows and nothingness.In summary, Tennyson uses an abundance of narrative techniques to tell the story of Mariana. Whilst it is essentially a poem of stasis, the methods such as imagery and repetition cleverly give the reader a deeper insight into the character featured in the poem, and have an interesting message about Victorian society concealed within them.

Netflix Case Study Analysis Essay

Creativity is thinking up crude things. Innovation is doing new things. Theodore LevittThe importance of this quote comes alive after reading the first lead sentences within this case study. A statement by Reed battle of Hastings, the founder and CEO of Netflix. Well lets separate the market into two phases. unmatchable is the phase of DVD, which peaks in five to 10 eld and last for 20 to 30 years. Then there is the phase of Internet deli truly, which peaks 20 or 30 years from without delay and lasts for 100 years (Cengage). From the time Hastings founded Netflix in 1997, with his initial online DVD rental line of work idea, there has been many factors altering the business strategy of the company within its internal and external environment that has al blueed Netflix to grow to where it is today. Netflix took of quickly and had already achieved economies of scale in as wee as 2000, which coincidently was the same year they shifted their goal from DVD rentals to streaming vide o. From then, Hastings knew that within time DVDs would be a thing of the past, and online blatant streaming was a thing of the future.He has been creative nice to be able to gain sustainable competitive advantage with other competitors, but much than consequentially he has been innovative enough to live competitive with our societys rapidly changing expectations for technology, which is a large barrier to this industry. Societys rising demand for instant Internet streaming is causing their demand for DVDs to decrease. Therefore, it seems as though DVD rentals are starting to add up from its peak and in return instant Internet streaming is starting to climb to the very beginning of its peak. Throughout this report the focus leave alone cleave on Netflixs external environment, internal environment, current strategy, and future recommendations that keep Netflix an e-commerce success story in an ever-changing business landscape thanks to their early start in the subscription DVD rental industry, strong distribution capabilities, and patriotic customers (Cengage). When first examining a companys Strategic Management Process it is important to evaluate their mission statement in beau monde to recognize who they believe they are as a company as well as their hatful on how they want to remain to go forward in the future.Netflix is unique for they do not have an official published mission statement, butHastings expressed a clear vision for the future of Netflix at a conference in 2011. These points include becoming the best global entertainment distribution service, licensing entertainment content around the world, creating markets that are accessible to film acceptrs, and helping content creators around the world to find a global audience. later establishing a good understanding of the companys mission statement the PESTEL (political, environment, social, technological, economical, legal) model is a general guideline that helps to analyze the genera l environment of the industry. semipolitical forces seem to be low except for the most recent issue of higher postage scathes, which would drastically decrease the DVD rental revenue. Environmental influences on the industry are always present, but they have very little influence on this industry. Social factors are extremely high and compliment the expert factors which are also very high in this industry.When Netflix first started, they were more focused on DVD rentals and conquered their strategy of providing convenient DVD shipping with more distribution centers and an efficient supply chain, which in return took over many brick and mortar DVD rental stores. However, with the rise of technology and the social pressures of having the latest forms of electronic devices there is an absolutely new landscape of Wi-Fi ready entertainment devices that aids in Netflixs other market, instant Internet streaming. Economic factors are very high, but this industry seems to tackle them wit h efficiency and ease. Even during the drastic recession in 2009, Netflixs revenue increased to $305.7 million because of increased customer ken and other benefits they give. Lastly, Legal factors are low, for the biggest legal barrier for Netflix is gaining the rights from movie studios to get the first-run content as soon as possible. Once the external environment is generalize a series of opportunities and threats are established. The key for any player in this marketplace is to win the digital fight and the key factors in order to do this consist of being first to market, having the best content, and scaling benefits (Cengage).However, there are technological threats that come with developing these key factors like illegal downloads and Internet hackers. Therefore, Netflix had to stay cautious by carefully watching for signs of hackers. On the other hand, demographic trends of increasing population and expansion into foreign customers like China and India provoke original op portunities that giveNetflix the ability to create a competitive advantage. With that being said, there are five forces of competition within any industry that determine both competition and profitability. These forces are intertwined with each other and consist of Rivalry among Competitors, Power of Buyers, Power of Suppliers, Threat of New Entrants, and Threat of Substitutable Products. The Power of Suppliers contains two contrary groups. Movie studio suppliers are associated with the DVD rental aspect of Netflixs service and TV stations are associated with the Internet streaming aspect.The Power of Suppliers is fair low for the DVD rental side of the industry because the suppliers rely mostly on companies such(prenominal) as Netflix to purchase their DVDs even though soon DVDs will be a thing of the past. However, Netflix is able to create deals with the movie studios to buy the DVDs in bulk and therefore achieving economies of scale. This then sets a high barrier for new entra nts into this aspect of the industry. However, the suppliers are still able to maintain some power by setting the 28-day policy prohibiting the release of their titles to the public. The suppliers have the most power on the Internet streaming side, which lead to competitive disadvantages. At the moment Netflix, still considers a large chunk of their revenue from DVD rentals therefore suppliers will continue to be reluctant in allowing instant streaming rights without increasing licensing fees. In this situation, the industry is more dependent on the suppliers because they have to fulfill their customers demands. Along with this comes the power of the buyers, which is the most constant force in the industry.Customers are in high demand for video distribution services. However, they are not loyal to the providers, they are only loyal to the content. Therefore customers tend to have a very high degree of power in this industry that is supported with the price sensitive industry and low (if any) switching costs. According to the case Netflix may be hard pressed to convince consumers to view content from its service as opposed to one of the other many new choices available now and expected to appear (Cengage). As for the Substitutional Products force within the industry, Netflix does not have a substantial threat to other forms of visual entertainment. However, there is a significant lack of brand loyalty and the biggest substitution threat is seen when considering alternate content providers that gap similar services of quality and cost. Therefore, Rivalry is high within the industry and since Netflix is amiddleman distributor they have to stay competitive and innovative. In order to maintain their advantage they must ensure high streaming quality and easy accessibility along with a fair price. Cost is typically the yield one aspect in which industries compete on.Since Netflix consists of two sides to their services they are able to distribute their revenue and use it to achieve economies of scale making the threat of new entrants on the DVD rental side very small since the barriers are so high. Their efficient multitude of growing distribution centers also provide added barriers as well. However, on the other side the threat of new entrants to Internet streaming is very high with very low barriers considering the widely accepted Wi-Fi clear devices with potential streaming updates. It is stated that with disregard to many opposing factors The company is clearly focused on streaming, but executives have long maintained that DVDs, plot of land declining, are going to be a part of its business for years to come (GIGAOM). Considering all of these forces, the largest problem that Netflix faces today is being a victim of their suppliers temporary hookup demand for instant streaming is increasing rapidly and demand for DVD rentals is slowly but surely decreasing. This scenario leads the Power of Suppliers to increase, therefore taking a buzz er on Netflixs profit.However, since Netflix was able to develop a stable early advantage with their reputation after dominating the DVD rental side they now must figure out how to keep the sustainable competitive advantage on the instant Internet streaming side as well and make up for their diminishing DVD rental revenues. Next, it is crucial to evaluating the Internal Environment of the Industry while analyzing its resources, capabilities, and distinctive competencies in order to see if the industry creates value. Resources such as Financial, Physical, Human Resources, Innovation, Reputational, and Culture all played a role in Netflix and the Industry in general. Netflix was able to be creative and innovative enough to adapt to the changing market thanks to Hastings managerial capabilities and ideas. Therefore, many of their resources proceeded to capabilities and further to core competencies, the primary resource being innovation. Innovation altered the entire supply chains prima ry activities in order to stay effectively and efficiently competitive, which eventually demolished blockbuster, gave Netflix an upper hand over Redbox, and more recently and finally surpassed HBOs number of subscribers.Netflixs strong perseverance to innovate grew with the instant Internet streaming demand by making their services applicable with up and coming Wi-Fi devices that could essentially bring the movie theater directly to your house.Their business strategy quickly developed to be a low cost streaming service. However, this strategy is getting harder for them to achieve under the same guidelines since their DVD rental revenues are dwindling. In order to stay innovative Netflix has taken into consideration their heavy reliance on the industrys suppliers and decided to provide its own original content that they would not have to depend on any for except themselves. Netflix has developed its own original series, House of Cards, which was a risk at the time and turned into a creative competitive advantage. other recommendations would be to give the customers what they want by providing the customers with even more listings under their subscriptions. Netflixs VP of innovation, Todd Yelling sated that if youre not interrogatory things that fail, youre not testing aggressively enough (Yellin). This shows that Netflix does not always play it safe and has hence provoked more current innovation strategies. Netflix must stay innovative in order to keep their competitive edge because at this rate Internet TV with replace Linear TV (The Verge). Because of Hastings leadership, the companys creative and innovative capabilities have provided maximum benefit in the industry while creating a key core competency which will remain over the years to come.Works CitedFarfan, Barbra. NetFlix Movie Rentals Mission Statement A Vision, A Promise and Nine Values. About.com Retail Industry. N.p., 2013. Web. 21 Oct. 2013. . Roettgers, Janko. The Slow but Inevitable Decline of Netflixs DVD Business Tech News and Analysis. GigaOM. N.p., 21 Oct. 2013. Web. 21 Oct. 2013. . Toor, Amar. Netflix Has Likely Overtaken HBO in Paid US Subscribers, Analysts Say. The Verge. N.p., 21 Oct. 2013. Web. 21 Oct. 2013. .Welch, Chris. Netflix Innovation VP Says Bonus message and Extras May Come to Original Shows. The Verge. N.p., 17 Oct. 2013. Web. 21 Oct. 2013. .

Last year I did my placement in Cork Simon Communities Outreach project

Last year I did my arranging in Cork Simon Communities Outreach project. I re on the wholey enjoyed this placement and as I had a sof bothod of k in a flashledge on this project I decided to do my Community Development project on the Outreach project. I pull in while working on the Outreach group how important the good was because when young people first become involved in street life they do so because they see no oppositewise(a) option. Many leave situations of acute family breakdown or violent situations. They may have been exposed to alcoholism, drug addiction, debauch and have lived under the strain of poverty and unemployment.Street life seems to me like an insecure, lonely, f functionening and dangerous situation for any person to find himself or herself in. alas people living on the streets are quickly exposed to alcohol, drugs, crime and prostitution. Many people do not know how to get help and legion(predicate) have lost contact with services. For the most part p eople who are out of home are not easily identified.They hang around and trim similarly to other people. They have however, no consistent support or care and nowhere they call home. For the most part they are invisible. This is where the Outreach Street Services immenseness comes in The Outreach team has a good understanding of the situation among people on the streets. Outreach contacts people out of home at risk. Outreach befriends people and builds trusting relationships with people. The Outreach team provide information about services provided and the location of these services. Oliver Hoegener created The Yellow Leaflet which Simon published and the Outreach team always carry these leaflets to give to new people on the streets of Cork. Outreach too puts people in contact with services and all street work is documented.HistoryThe Simon Community was established in Ireland in 1969, there are now 4 Simon Communities in the Republic of Ireland Dublin, Dundalk, Galway and of cou rse Cork which was set up in 1971.The philosophy of the Simon Community is the framework, which guides the confederacys policies, practice and day-to-day flushning of its projects. The guiding principles set the parameters within which the staff work and residents live while in the community. The communitys philosophy is based on Acceptance, Community, Long-Term Care and Campaigning. The philosophy also embraces and includes, A loyalty to justice, sharing, creating space for people, existence as democratic as possible, being part of the wider community, providing care, support and solidarity, valuing relationships, encouraging participation, inclusiveness. The community also has a strong unforced ethos.The communitys constitution is to Empower people, to encourage independence, to encourage people to take responsibility, to be inclusive and to facilitate those who wish to tackle any difficulties they may face such as alcohol and drug addictions etc. Change is not a primary foc us, though it is facilitated where possible.There is a strong emphasis on Confidentiality in Simon, all matters relating to residents remains confidential and all people involved in Cork Simon Community must bear in mind that all clients have a right to privacy. This enables trusting relationships to be built within and between various members of the community. All workers must respect clients as individuals with the ability to make decisions and changes in their lives, in light of their beliefs and values.The Outreach project is a new project of the Cork Simon Community. Since January 2002, the two Outreach workers (Carmel Moore & Oliver Hoegener) have been doing intensive street work in Cork. The project is targeting rough sleepers and offers blue access to support and advise on a wide range of issues. One of the main aims of the project is harm reduction and prevention as puff up as making and maintaining contact with service users on the street.The Outreach team liaises with o ther agencies such as Drug and Alcohol Services, the Homeless Adolescent Unit and the other Drug Task Force Projects. Outreach links in with a wide number of other groups in the city e.g. YMCA, Gardai, Southern Health Board, local community groups, youth workers etc. Outreach works in collaboration with the existing Youth Homeless Drug Prevention Project as well as with other Simon projects, such as (1) The shelter where the Outreach worker and shelter staff can establish times that the outreach team can bring people into the building to advance access to the shelters services. (2) Day centre again the outreach team works from the day centre in befriending people and building new relationships with rough sleepers. (3)The Soup enumeration The nightly soup run meets between 60-80 people each week some are sleeping rough while others are living in the private rented sector or in corporation flats. The Soup Run provides hot meals, blankets, advice and companionship for the homeless.In March 2002 the Outreach team set up a Lunch run, they were aware of the need for a weekend service because places like the Upper Rooms only provide a Monday to Friday service and a lot of Corks homeless people were dependant solely on the soup run at weekends as their only source of food, similar to the soup run, the lunch run gives out tea, soup, sandwiches and fruit in the evening around the streets of Cork city, I think this was an excellent service to set up because while on placement I did the lunch run and it proved to get very popular after a few weeks of being established, it is only the Outreach workers which do the lunch run. The two Outreach workers work more closely with the Youth Drugs worker and liase with the volunteer co-workers on the nightly soup run.ManagedThe Crisis Services Manager who is accountable to the director of cork Simon manages outreach.FinancedA substantial amount of money required to run the Simon Community on a day-to-day basis is raised by the com munity itself through voluntary fund-raising such as flag days, church gate collections, Simon shops and sponsored events. The State also contributes to the Simon Communities running costs in the form of rent. While each Simon Community is self-reliant and is responsible for financing and running its own projects, all Communities work closely together and collectively form a national federation with the national sureness in Dublin acting as a resource, servicing and co-ordinating agency. Working together as a national body has many practical advantages and gives expression to that founding principle which states that no one community alone can ever be Simon.EvaluationFrom working in the Simon Community I do believe that the organisation is a very successful one. From attending weekly meetings where issues like barrings, a residents physical/mental health, issues that occurred in all areas of Cork Simon etc, were being discussed, I realised how abstruse it was just to run the who le project and how some decisions that were made had such a huge impact on other people e.g. a rough sleeper being barred from the use of all Simons services, these decisions really annoyed the Outreach team because then as the Outreach worker it is your craft to go out on the streets, find this rough sleeper and try to get them into other services.Even though the whole organisation is so complex and controversial you just have to look back at Simons vision of society where there is no homelessness, and compassion, respect and empathy are the core of the communitys relationships, and justice, equality and complaisant inclusion are central to state policy.Also the mission of the Simon Community to develop preventative strategies that will divert people becoming homeless, to campaign for the right for appropriate accommodation and responsive services for the homeless, to provide quality care, accommodation and services which support and empower people who are homeless, marginalized, vulnerable or socially excluded.I believe that the policy of Simon and the Core Values are very realistic, Simon does not discriminate and in theory the organisation is getting stronger and providing an essential service for the homeless of Cork.

Native Americans of Chesapeake Bay

The Native American group in the Chesapeake Bay region was known collectively as the Powhatan Federation of Indians. Powhatan also refers to the Algonquin Indian chief that lived and ruled in the region around the early 17th century. The Algonquians were a deeply religious group of people subsisted primarily through agriculture. The natives referred to the heavens as Tsenacommacah. Powhatan was the weroance, or chief ruler of Tsenacommacah and 25 other Algonquin villages. Powhatan would play a significant role with the 104 men from the Virginia company that make up the closing of Jamestown.Powhatan agreed to an alliance with the settlers, Powhatan would provide the colonists with foodstuffs in exchange for guns, hatchets, and swords. Powhatan hoped this alliance would make him technologically superior over his peoples enemies. The following is a quote from Powhatan recorded by John smith in 1609 I am not so simple as not to know it is smash to eat good meat, sleep comfortably, liv e quietly with my women and children, laugh and be merry with the English, and being their friend, trade for their copper and hatchets, than to run away from them. (Smithsonian source, 2012) Joint pack companies were business corporations that amassed capital through sales of stock to investors. Joint stock companies were the forerunners for modern day corporations. The Virginia Company was a joint stock venture that funded the settlement at Jamestown. Colonies required ongoing capital investments and the lack of immediate returns created tensions between stockholders and the colonists. Although investors were expecting great returns, there was great risk and start up costs, and could take days to recoup their money.With an excess landless population to serve as workers, and motivated, adventurous, or devout investors, the joint-stock company became the vehicle by which England finally settled the Western Hemisphere. The archetypal joint stock company to launch its venture in the new world was The Virginia Company of London. In 1607 The Virginia Company established the first colony on the Chesapeake bay in what is now modern day Virginia. The new colony was called Jamestown, named after King James I. The colonists arrived in the midst of the worse drought in 1,700 years, and life in the new world was hard from the get go.The settlement at Jamestown was on a swampy peninsula located in the middle of a river. The colonists proved to be ill equipped for survival, and many fell victim to starvation and disease. In attempts to ease the colonists struggle for food ,Captain John Smith made a deal with the weroance. The Powhatan would help the colonists acquire food in exchange for weaponry. This deal was piteous lasting, as mutual mistrust built on some(prenominal) sides. The weroance relocated his primary village to an area not easily accessible to the colonists. The colonists struggled greatly without Powhatans help, and soon were driven to starvation.This ti me of hardship for the colonists was referred to as the starved time. The situation was very bleak for the colonists, and the starving time lasted from 1609-1610. Throughout the colonists year long struggle for survival many died, and one colonist resorted to cannibalism. This was the beginning of a bloody history that ensued between the colonists and the Powhatan people. In the spring of 1610 a new wave of settlers came to Jamestown, and brought with them more supplies. Around 1613, and in attempts to gain the upper hand , the colonists kidnapped Powhatans daughter Pocahontas.During her captivity she was converted to Christianity and married settler John Rolfe. This event helped to further sour the relationship between the two groups. The two also could not come to terms on each others ideas of property rights, gender roles, and religion. The colonists thought the Powhatan were lazy be rationality they did not cultivate crops, conversely the Powhatan thought the colonists effemin ate for doing so. Perhaps the biggest cause for dispute was the colonists superiority complex, in which they expected full cooperation from the native people to convert to Christianity and adopt English customs.Around 1620 Jamestown finally began to prosper through tobacco shade and exportation. Opechancanough, Powhatans brother, and successor, watched as the colonists expanded and attempted to convert the natives to Christianity. This angered Opechancanough, and in March of 1622 he attacked, killing 347 colonists. The Powhatans indiscriminately attacked, men, women, and children, mutilating many of their corpses. Although the colonists were surprised at the subversiveness of the Powhatans, a decade and a half of hatred fueled the natives call for vengeance.The massacre was a terrible loss to the settlers, but still they persevered. A short time had passed until the settlers inflicted massive retaliation on the Powhatans. One of the colonists wrote, Now we have just cause to dest roy them by all means possible, it is more tardily to civilize them by conquest than faire meanest. (Schwarz,1997) The two sides continued their brutal onslaught for the next ten years, and in 1632 an ill advised cease-fire was agreed upon. However, in 1644 the Powhatans attacked one last time, killing several more hundred settlers.In 1646 the Powhatans surrendered for good, but the bloody history and interaction of the two will never be forgotten. Norton, M. B. , Sheriff, C. , Blight, D. W. , Chudacoff, H. P. , Logevall, F. , Bailey, B. (2012), A people & a nation, a history of the united states (Vol. 1) Ninth edition. Boston, MA, Wadsworth, Cengage Learning. Schwarz, Frederic D. Massacre. American Heritage Feb. -Mar. 1997 US History Collection. Web. 1 Apr. 2012Smith, John. (nd). Smithsonian Source. In Resources for teaching American History. Retrieved April 1, 2012, from http//www. smithsoniansource. org/.

Financial Management Essay

Statement of Financial Accounting Standards (SFAS) No. 157 defines what is fair comfort as understood in terms of generally accepted accountancy principles (GAAP), and it also increases disclosure requirement about fair mensurate measurements. This latest Statement, effective this 2007 is being made applicable to other accounting pronouncements made early where there is a requirement or allowance for use fair value measurements of an accounting entities summations, liabilities and equity accounts. (Bernstein, 1993 Brigham and Houston, 2002).SFAS 157 therefore does not require any brand-new fair value measurements on the basis of the Financial Accounting Standards Board having earlier determined that that fair value is the relevant measurement attribute (FASB, n. d. ). As to why the FASB needed to issue this SFAS, it whitethorn be recalled that before this Statement, the Accounting profession has already been exposed to different definitions of fair value but plainly had limite d guidance for applying those definitions in GAAP (Meigs and Meigs, 1995).This is not to mention the fact that that guidance to accountants was found in many accounting pronouncements that require fair value measurements, thereby generating differences that strong enough to create possible inconsistencies of these guidelines hence may be held contrary into the FASB objective of applying GAA less complex. Increased consistency and comparability in fair value measurements and for spread out disclosures about fair value measurements appears to be the clear objective of FASB in enacting this SFAS 157 (FASB, n. d. ).As to how this differs from other fair value pronouncements, the argued may be framed on the following points First, since the changes to current practice resulting from the application of this Statement relate to the definition of fair value, the methods used to measure fair value, and the expanded disclosures about fair value measurements, the differences should only be ex pected to arise on said points.Specifically, the present definition of fair value under SFAS 157 maintain the exchange price notion in earlier definitions of fair value. SFAS 157 however now makes the clarification that the exchange price is the price in an orderly act between market participants to sell the asset or transfer the liability in the market in which the reporting entity would transact for the asset or liability, that is, the bargainer or most advantageous market for the asset or liability. (FASB, 2007, n. d. ).The new statement treats the transaction to sell the asset or transfer the liability as a hypothetical transaction at the measurement date, considered from the perspective of a market participant that holds the asset or owes the liability. It is therefore clear to see taper of the definition made on the price that would be received to sell the asset or paid to transfer the liability (FASB, 2007, n. d. ). Such definition of price is of course different and sh ould be distinguished on the price that would be paid to acquire the asset or received to assume the liability.It needs to be emphasized also that SFAS treats fair value as a market-based measurement, not an entity-specific measurement, hence measurement is determined based on the assumptions that market participants would use in pricing the asset or liability (FASB, 2007, n. d. ). 3. Select one public company in the last 3 years that has had asset impairments and go for a one page explanation of what the impairment was about and under what standard it was calculated. The company is selected is Standard Register.Using its 2006 Annual Report, the company (Standard Register 2007b) has indeed asset impairment Net Assets Held for Sale based on its notes to FS which provides In conjunction with the closing of the Terre Haute plant, in 2006 the Company recorded $1,474 of asset impairments, primarily related to equipment.The carrying value of the Terre Haute building and equipment was adj usted to its fair value less costs to sell, considering recent sales of similar properties and real estate valuations This paper submits that the impairment may have been calculated under SFAS No. 154, made effective on January 2, 2006, on Accounting Changes and Error Corrections which is a replacement of APB Opinion No. 20 and Financial Accounting Standards Board (FASB) Statement No. 3. (Standard Register 2007a) 4. Submit the title page of SFAS 157 from the FASB or FARS site. See Next Page. 5. Submit a copy of the page of the company 10-K that indicates the impairment Bernstein, Financial Statement Analysis, IRWIN, Sydney, Australia, (1993) Brigham and Houston, Fundamentals of Financial Management, Thomson South-Western, US, 2002FASB, Summary of Statement No. 157 Fair Value Measurements, (n. d. ) http//www. fasb. org/st/summary/stsum157. shtml, www chronicle URL, Accessed October 7, 2007 Meigs and Meigs, Financial Accounting, McGraw-Hill, New York, USA, 1995 Standard Register, 20 06 Annual Report, Form 10 K, (2007a) www chronicle URL http//media. corporate-ir. net/media_files/irol/95/95849/2006annualreport2. pdf, Accessed October 7, 2007 Standard Register, Company Website, (2007b) www document URL, http//www. standardregister. com/, Accessed October 7, 2007

Psychology and Child Essay

3.1 Explain how practitioners promote childrens learning within the relevant early years framework.All practitioners need to promote childrens learning within the guidance given by the EYFS framework by offering a balance of child led and adult led ground activities. Each practitioner must observe the children and plan activities which meet the individual needs and interests. They must also follow the interests of the child asking them what they would like to do and how they may do it etc. We must also ensure that we are providing opportunities for children to lead the activity themselves, and supporting them to do this.4.2 Explain the importance of engaging with a child to support sustained shared thinkingIt is important to concede shared thinking of two or more individuals where they are working in concert on deciding how they are going to do something. They will talk about how they are going to do it, and what could happen. Children will need support so they feel overconfiden t they can do something and they will also need encouragement to actually instruct part. The more opportunities they get to do this the more confident they will feel about doing it on their own. If you use a topic the child is really interested in they are more likely to take part and become more confident.EvaluationIt is important that you promote the learning and development of a child at this age as it will allow them to become more confident in themselves and their ideas. It is important for a practitioner to reflect on what they concord done as it will allow them to run through what went wrong or well and what they can do better next time. This is effective as it allows us to think on what we have done. For example if we have done an activity with a child for the first time afterwards we could reflect and see how it went and what we could do next time to make sure it is better.

Pie Chart

Presentation Notes Cameron, highlighted in blue are things that need to be added to the powerpoint. Slide 1 Landing Page (Sarah) UFC graphics logotype Slogan Consulting Firm Name & Slogan Group Members Slide 2 Background (Sarah) Ultimate Fighting Championship (UFC), started in 1993 as a superior mixed martial(a) arts (MMA) organization. In 2001 UFC was purchased by Zuffa and restructured MMA into a highly organized and controlled combat sport Response to the UFC brand of MMA has been tremendous, resulting in a growing fan base that has developed steadily through the years.Slide 3- Background (Sarah) UFC is the worldwide benchmark for Fight Entertainment industry They lead the global mixed martial arts industry with 90% of market share Insert graphic here of MMA market share Slide 4- Market Share (Sarah) Insert PPV disruption chart here ADD PIE CHART HERE * UFC has declined in PPV market share (within the fight entertainment industry) from 57% in 2010 to 51% in 2011. W hat to articulate Slide 2 Background The Ultimate Fighting Championship (UFC) was created in 1993 as a medium to display multiple forms of martial arts and clear up the most effective fighting style in a real life fight.Mainstream exposure damaged consumer perception of the product due to the violent and no-rules record of the sport and as exposure languished, so did profits. The company struggled to gain television exposure and found itself competing with professional wrestling, which is staged fighting, and traditional fighting programming such as boxing and martial arts tournaments. However, by 2003, UFC came to a lower place new management who wanted to change the strategic course of the company. Management saw the opportunity to rebrand itself from a sport to a sports entertainment organization categorized as fighting.It installed a new set of rules eliminating hair pulling, head butting, groin strikes and early(a) dangerous maneuvers from the matches. Zuffa the parent company of UFC has given consumers an innovative option for fight entertainment. UFC blends the athleticism of boxing and mixed martial arts, the production value and character construct of professional wrestling, along with the drama of reality television into whizz unique product. Response to UFC has been very successful and fan base has been consistently growing for the bypast several years.Slide 3 Background The results have been very visible. UFC has now become a billion dollar empire that reaps profits from PPV, merchandise, and live events. It has grown increasingly and through acquisitions it has become the industry leader and benchmark in the fight entertainment industry. By 2009, it was estimated that the UFC had captured 90% market share of mixed-martial arts entertainment. Slide 4 Market Share Even though UFC holds the majority of the MMA market share it barely contributes over half when talking about the PPV industry.Like the term pay-per- glance suggest, you pay to view an event whether it be a live event or movie. Live events are segmented into more narrow of categories such as concerts, professional sports and college sports. UFC is listed under MMA PPV, which is considered as a fight entertainment, a sub-category of professional sports. In 2010 UFC held strong with having 57% of the market share of PPV in the fight entertainment industry. However one year later in 2011 it dropped to only having 51% of the PPV market share within the fight entertainment industry.

Relationships between Gods and Mortals in The Odyssey Essay

The Ancient Greeks were a play of very religious people who believed strongly in their divinity fudges and goddesses. non only did they believe in the aim of their gods, they deed of conveyanceually believed that the gods often intervened in their lives. callable to such a strong belief, the Greeks held their gods in the highest regard and had the expiration respect and reverence for them. Furthermore, they established certain types of relationships with their gods, usually non relationships in a physical sense, moreover relationships nonetheless. Many patterns of such relationships are evident through the relationships demonstrated between characters of kors epic, The Odyssey. 1 such relationship that the Greeks had with their gods were that they were forever trying to please them and in certain cases, their efforts were awarded. The Greeks all did their part to sight respect for the gods through methods such as prayer and sacrifice, which are both evident in The Odyssey . However, in some cases, it seems that such respect was mutual, as demonstrated by some of the relationships portrayed by kor. angiotensin converting enzyme such relationship was between Odysseus and Athena. The latter develops an extensive bond with the mere deathly because she sees herself in him. Due to this, she helps Odysseus out on many occasions, like when she begs her father, Zeus, to allow her to aid Odysseus in his quest to find home. She pleads, in time saying, My declare heart is broken for Odysseus (1. 68), and is able to convince him. Only through Athenas beseeching does Zeus pay the incentive to dispatch Hermes to free Odysseus from Calypsos island, allowing him to eventually find home.another(prenominal)(prenominal) example of this type of relationship is between Athena and Telemachus, Odysseuss son. Only through her guidance does Telemachus fledged as the epic progresses, learning his responsibilities as a prince and becoming more assertive. He finally takes charge, winning the initiative to find his father and confronting the suitors. An example of Athenas guidance is when visits Ithaca, giving him friendly advice infra the disguise of being a stranger. She gives him a nudge in the right direction, at one show up saying, If I were you, I should take steps to make these men disperse (1. 318-319). Yet another example of such positive divine intervention is through the relationship between Athenaand Penelope.The grey-eyed goddess respects Odysseus silken wife and sometimes soothes her loneliness by helping her sleep. At the end of the epic, she even makes the night durable so that the lovers would have more time to get reacquainted. As Homer writes, The rose Dawn susceptibility have found them weeping still had not grey-eyed Athena slowed the night (23. 271-272). Athenas free grace helped mortals on numerous occasions in The Odyssey, demonstrating an example of the relationship between the Greeks and Gods where the mortals reveren ce was rewarded.On the contrary, another type of relationship is where the gods are rather indifferent to the mortals, despite their praying and sacrificing. Examples of this are present in Homers epic as well. For example, as Zeus ponders the situation of Aigstos and Orests, he muses, exclaiming, My word, how mortals take the gods to task alone their afflictions come from us, we heard. And what of their own failings (1. 48-50)? This is a perfect example of how contrary to the belief of some mortals, the gods did not harbour every insignificant detail of their lives. The gods were at times uninterested in meddling in mortal affairs. other example of this relationship is through that of Zeus and Odysseus.Zeus admires Odysseus, asking Athena, Could I forget that kinglike man, Odysseus (1. 87)? However, though Zeus knows exactly what has been going on with Odysseus and respects the wisdom of the mortal, he would not have taken the initiative to help him without Athenas pleading, sh owing his practically indifferent attitude. However, he is bring out off with a god indifferent to him than with a god holding a grudge against him.Another type of relationship is one in which the gods would punish mortals for certain things, using divine intervention to negatively influence their lives. One obvious example in The Odyssey is the relationship between Odysseus and Poseidon, the formers antagonist. Poseidon stormily hates Odysseus because he blinded the gods son, Polyphemus, in order to escape from the man-eating cyclops cave. The vexed god of the sea constantly tries to hamper Odysseuss attempts at returning home in any expressive style possible. Another example of such relationship is when Odysseus men are punished for disobeying the gods. They are advised not to slaughter Helios, the Sun godscattle by Tiresias, as he says If you raid the beeves, I see destruction for ship and crew (12. 166-167). However, the crew ignores the advice and kills some cattle for food.T his is a blasphemous act and they are punished for it when Zeus sends down lightening and thunder, and they all lose their lives. Only Odysseus survives, and he just now does so. Another example of such relationship is shown through the fear that the mortals had of displeasing the gods. For example, when a storm spurred by Aeoluss own winds brings Odysseus and his men back to Aeolus, the ruler of the wind suddenly refuses to help them because he is authorized that they are cursed by the gods. Aeolus himself is scared to help them for fear that he himself will get on the bad side of a god.The Ancient Greeks obviously had relationships with the gods they worshipped in a variety of forms. Not only did some have relationships where their respect was rewarded but others were not so lucky. Others had relationships where the gods were practically indifferent toward them. These mortals took matters into their own hands. But there are also the really unlucky ones, the mortals who had relat ionships with gods where the gods would actually intervene in their lives negatively. Homers The Odyssey demonstrates an assortment of such relationships.

College List Essay

Pg. 211 Check Comprehension 1. The speaker addresses the ingenious leaves, the happy lines, and the happy rhymes. The listeners are asked to deliver what he feels to the women he loves.2. In Sonnet 35 the speaker wants the same subject of visual devotion from his wife as he is to her.3. In Sonnet 35 the speaker compares his eye to narcissus and his own-self infatuation.4. In the first four lines the speaker writes his wives name in the sand twice and then the scend washes the names away both times. One speaker is Edmund Spenser and the other is his wife.Critical view 1. The Physical and stirred up state of the speaker is evolved around the desire of having the girl be guinea pig he doesn?t have her he is famished and becoming unhealthy emotionally, he is depressed because his heart is throbbing without her.2. The ?object of their pain? that the speaker is lecture about is the inability for his wife to give affection to him, but he gives it to her.3. It expresses morality and p oetry as being the same because once it is written it begins to fade and morality begins to fade also.4. Pg 213 Check Comprehension 1. In sonnet 31 the speaker addresses the synodic month.2. In sonnet 31 the moon appears to the speaker weak, sickly, and pale. The speaker believes that the cause of the moons sadness is that it does not receive the love that it deserves.3. The six benefits that the speaker attributes to sleep are the certain tangle of peace, the baiting place of wit, the balm of woe, the poor man?s wealth, the prisoners release, and the indifferent judge between the heights and low.4. In sonnet 39 the speaker wants to sleep to shield or escape his sorrow.Critical Thinking 1. The connection between the appearance moon and the thoughts that the speaker utters is that they both have pale and sickly faces that check very sad.2. The speaker is seeking escape from his sorrow though sleep by using it as a shield.3. Judging by what is said in each sonnet you can make the shoemakers last that each speaker is yearning for his love because they got into a fight and were separated.4. The speakers lover might scorn the moon because of it?s love for her.5. Sonnet 39 talks about his desire to sleep are cogitate to how people still deal with problems. People believe psychologically that it heals their problems.

Artifical Insemination

OUTLINE WORKSHEET MOTIVATED SEQUENCE DESIGN SPEECH TITLE Topic Artificial Insemination limited Purpose To persuade people to use artificial insemination instead of trusters acceptance. Thesis Statement Artificial insemination is a topic non may people openly discus unless they necessitate complications, further I insufficiency to tell you about somethings that might want to pick insemination, the sperm banks, as rise up as the givers champion may rescue. I. Introduction A. Attention Material (focus attention on occupation) As a high schoolhouse student, you may ask yourself, Why should I be concerned about having children? But once you argon married and are ready to bemuse kids, there is eer a possibility that something could go wrong. And if ad survival of the fittest is not the path you choose to take then artificial insemination is going to be helpful. B. Tie to audience Right now many of you are 17, and 18 years old, so you are not planning to have child ren, hopefully, not for a while. But the information I will be giving, finish be used in the future. Not everyone is able to have children naturally, it is sometimes necessary to professionally she-bop impregnated. C. credibility Material WebMD. 2005. 8 12 2011 D. Thesis & Preview In my opinion insemination would be the path I pick over adoption, adoption there is always a possibility that the parent will deduct back and want to see their child, there is also the fact that you would need to tell that child oh yeah, your follow and then have them be upset, or any other slight disap loony toonsment that might go wrong. One tummy use sperm banks, and hold upn donors, to keep things simple.The easiest option is insemination (Transition into Body of Speech) II. Body A. of import Point 1 Aritficial Insemenation 1. (Statement of Need for serve) if one cannot get pregnant a. (Description of Problem) Some people need to get b. (Signs, Symptoms, Effects of Problem) c. (Exampl e, Narrative, or Testimony) 2. (Importance of Problem) some couples want to have children. b. (Facts/Statistics) More than three million married American women say they want to have babies but are physically unable to conceive. 45 portion of the nations almost 27. million couples have been unable to have children or have had difficulty in conceiving 19 percent have been sterilized for contraceptive reasons 10 percent have been sterilized for other purposes, such as medical problems, and 16 percent, or 4. 3 million, were unable to have children for other reasons. c. (Expert Testimony) 3. (Who is Affected) mainly same enkindle couples, or couples that are not able to have children on their own. a. (Facts/Statistics) The study by the National piazza for Health Statistics also documents a marked increase of younger couples who are medically unable to have children.It speculates the rise may result from the increasing cases of sterility-causing diseases b. (Example/Narrative) (Transition into main Point 2) B. Main Point 2 (Present origin that Satisfies Need) sperm banks are located all over the world 1. (Description of Solution) Insemination is when sperm is inserted into a womans uterus to onset to create a pregnancy. Artificial insemination is a popular way for lesbians to get pregnant. A woman can use sperm from a known donor or from a sperm bank.This can be a close friend or sometimes a relative of their partner a. (How Solution Satisfies Need) it gives you the option to at least have a child whether you are a gay couple or dont want to use your significant others sperm. b. (How Solution can be Implemented). sperm bank? (1) (Plan of Action) ? Sperm banks require donors to waive any parental rights. There is no danger the donor can seek custody or visitation of your child. ? Some sperm banks permit the child to access the donor once the child becomes an adult. Sperm banks test semen for diseases and collect health and genetic information from don ors. ? You know who he is his health, family history, physical and mental health, characteristics and personality. ? He might be open to being involved in the childs life. ? You dont have to pay for the sperm, although you may have to pay a doctor to inseminateyou. (Transition into Main Point 3) C. Main Point 3 (Visualize Results) one would soon have a child to love and care for. 1. (Describe pass judgment Results of Action) after 9 monthes one would have a BABY D 2. Describe Consequences of Inaction) it would cost sometimes up to $1,000 if not more, and plus having children is a very expensive thing so I would not recommend having a child unless you are financially stable. If using a random sperm you always have a risk of HIV, AIDS or other sexually transmitted diseases. (Transition into Conclusion) III. Conclusion A. Brakelight B. compendious Artificial insemination is a topic not may people openly discus unless they have complications, but I want to tell you about someth ings that might want to pick insemination, the sperm banks, as well as the donors one may have. C.Tie Back to Audiencewhen you are older, deciding which road you may want to take, I hope the information I have given you helps with your planning process. D. Concluding Remarks (Call for Action ) CHECKLIST FOR MOTIVATED SEQUENCE DESIGN * I have analyzed my audience on this topic & have determined they are ready for action. * I have narrowed my topic to focus upon a problem that needs to be solved with action * I have clearly stated the purpose of my speech. * My thesis statement is written as a complete declarative sentence. * My introduction focuses attention, establishes my credibility, & previews my message. The first main point in my speech establishes the need for action. * The second main point in my speech details a plan of action that satisfies the need. * The third main point in my speech visualizes the results of action and the consequences of inaction. * I have appropri ate (adapted) supporting material for each main point in my speech. * The conclusion contains a compend statement & ends with a call for action. * I have provided transitions where they are needed to make my speech fertilize smoothly. * I have compiled a list of works consulted in the preparation of my speech.

Marketing Plan: Maybelline’s New Perfume

merchandising Plan Maybellines current smell The University of Sheffield Marketing Management (MTG 2410) Blagoy Savov (BS11124) 21 noble-minded 2012 Abstract LOreals Maybelline, a introduction-wide, push-down list foodstuff cosmetic manu featureurer, has decided to develop and commercialise a unexampled corsage for women. This report includes query, compendium and evaluation of the mart surround for female fragrancys. Further more, it outlines a merchandising dodge for the refreshedfound point of intersection which describes the securities industrying mix to be used by Maybelline in rewrite to address its reinvigorated output addition to the patsy mart.Introduction The fragrance market is a in truth belligerent ane with elephantine companies having a global presence and well established images and dishonors. This market is also very profitable and ever growing with signs of great potential. Maybelline is one of LOreals vanes and is well cognize worldwide for its look upon based cosmetics intersection points.Now Maybelline is entry the fragrance market with a new female odourise and this report describes how it result take on this challenge. The first component damp of the report interposes LOreal, which is Maybellines begin slicey, its vision and go with profile including its financial success. Maybelline falls under LOreals Consumer crossways theatrical role, which purports mass-market point of intersections. The report continues by presenting an milieual analysis of the market as well as a competitive analysis. There be three main players in the industry, which instance 24. 5% of the global market in the face of Coty Inc. Maybellines mother company LOreal, and Procter & Gamble. The first part of the report concludes with a SWOT analysis of the Maybelline, which indicates that the strengths and opportunities outweigh the weaknesses and scourges. Based on the market analysis, the second part of the report propo ses a target market for the new female fragrance product and a precise merchandising mix in clubhouse to successfully reach its customers. The company LOreal LOreal is one of the largest cosmetics companies in the world, producing and trade a range of make-up, perfume, hair and skin c ar products in all over 130 countries.The company is headquartered in Clichy, France and employs about 68,900 people worldwide in a fare of 41 factories. With 613 registered patents in 2011 the company earned 20. 3 billion EURO of sales in that stratum and currently has a scar portfolio of 27 international brands (LOreal 2011). For more than a 100 socio-stinting classs LOreal has devoted its efforts in the business of beauty. Its mission is to modify all individuals to express their personalities, gain self-confidence and open up to others by religious offering the best cosmetics mental hospital in terms of quality, efficacy and safety.The company pushes the boundaries of innovation by heavi ly investing in question in order to explore new territories and invent new products (LOreal 2012). Wrapping up other year of financial ingathering, in 2011 partnership Responsibility (2005 2011) reduced greenhouse gas emissions by 29. 8% Reduced expend generated by 24. 2% Reduced water consumption by 22. 6% 95. 7% of exhaust is reused, recycled or used for energy output Reduced total energy consumption by 6. % for 2010/2011 Company Profile A century of expertise in cosmetics 20,3 billion sales in 2011 27 global brands 130 countries 68 900 employees 613 patents filed in 2011. LOreal grew faster than the worldwide cosmetics market and confirmed its position as the world leader in beauty. The company also heavily invests in beingness socially, ethically and environsally responsible for(p) to ensure a sustainable growth in the long-term. Comp ared to 2005 the organization strongly reduced its gas emissions, generated waste and water consumption and invested in re search in order to foster sustainable innovation.Maybelline As draw in the journal by Aaker and Joachimsthaler (2000) brand architecture is a structure that organizes the companys brand portfolio and specifies the brand roles and the relationship betwixt them. Coherent brand architecture provides tools to ? ? ? permit brands to stretch across products and markets, unthaw conflicting brand system needs, preserve brand-building resources by leveraging existing brand equity, protect brands from being diluted by over-stretching, and signal a new and different offeringAs outlined in the journal by Harish (2008), LOreals brand architecture is organized around 27 international brands, which are clustered in separate business divisions, each of which focuses on a particularized target market. As illustrated in defer 1, LOreals business is structured under three divisions (Consumer Products Division, high life Products Division and Professional Products Division), one subdivision ( a ctive Cosmetics Department) and an ethical cosmetics brand (The Body Shop). LOreals brand architecture, collectioning brands, positioning and sales channels. Consumer Products Luxury Products Profess.Products Active Cosmetics The Body ShopMajor international umbrella brands LOreal Paris Garnier Maybeline New York SoftSheen Carson Le Club des Createurs de Beute (LCCB) Lancome Biotherm Helena Rubinstein Kiehls Shu Uemure Perfumes Giorgio Armani Ralph Lauren Cacharel Victor and Rolf Diesel Positioning Quality products at affordable prices for the masses Up-market luxury products for discerning consumers specializer products for use by professional hair stylists and beauty shop professionals Sales Channels Mass market sell outlets in the case of LOreal Paris, Garnier, Maybelline and SoftSheen CarsonDirect marketing for LCCB High-end international incision stores, travel retail outlets, brands own boutiques and perfumeries Hair stylists and salon professionals Pharmacies and special ist retailers Predominantly through body Shops exclusive retail chain Cosmeceuticals with be safety and effectiveness backed by pharmacists and dermatologists Ethical cosmetics for socially and environmentally conscious consumers LOreal Professionnel Kerastase RedKen 5th alley NYC Matrix Mizani Vichy La Roche Possay Inneov SkinCeuticals Sanoflore The Body Shop Table 1 Within the Consumer Products Division, LOreal Paris is the premium brand while Garnier and Maybelline New York are the neighbouring aspirational brands. The company offers these distinct brands in order to satisfy different target groups and avoid losing customers to a competitor (Harish, 2008). LOreals goal is to make Maybelline a leading global mass-market brand. This brand is sold in about 127 countries and makes up over 45% of the total tax revenues.Maybelline is positioned to be the leader of massmarket cosmetics targeted at women amidst the age of 15 and 49 at a reasonable price and it successfully promotes the urban American chic image across the globe. Maybelline includes five ranges of products face, eyes, lips, nails and tools. Each range includes several lines and there are individual products with unique brands under each line. As per Harish (2008) the products of the Maybelline group are mainly promoted through TV advertising and brand ambassadors like the supermodels Christy Turlington and Adriana Lima. Since 1915, the brand has been empowering women everywhere with the impactful slogan Maybe she is born with it. Maybe its Maybelline. Today Maybelline New York is the leading makeup brand worldwide, which combines technologically advanced cosmetics with trendy expertise to establish accessible products with a spirited style that empower women to make a statement by exploring new tools, experimenting without risk, and flaunting their own artistry (LOreal, 2012). LOreal has a licensing agreement with five different fragrance brands, which complement the firms wide spectrum of pr oduct offerings. As described in Table 1 these brands fall under the Luxury Products Division, target discerning consumers and are sold in high-end department stores, travel outlets and boutiques. LOreal is now developing a completely new perfume under its own Maybelline product line. Environmental Analysis Market AnalysisThe fragrance market experienced a steady growth in sales in the period between 2006 and 2011. Furthermore the overall market growth is anticipate to accelerate in the next five year period. In 2010 the global fragrance market generated total revenues of $36. 3 billion resulting in a abstruse annual growth rate of 4. 2% for the period spanning 2006 2010 shown in Figure 1 (Datamonitor world(prenominal), 2011). Global fragrances market volume million units 40000 35000 30000 25000 20000 4. 2 3. 1 5. 6 7 6 5 3. 9 4 3 2 $ million % growth 15000 10000 5000 0 2006 2007 2008 Figure 1 1 0 2009 2010 Consumption volume in the fragrance market maturationd with a compound annual growth of 4. % between 2006 and 2010 resulting in 1. 3 billion units in 2010. By the end of 2015 the consumption volume is expected to rise to 1. 6 billion units. As shown in Figure 2 female fragrances showed the highest sales amount generating $23. 1 billion of revenues in 2010, equivalent to 63. 8% of the markets overall value (Datamonitor Global, 2011). Global fragrances market air division by type % share 5% 64% Female fragrance early-begetting(prenominal) fragrance Unisex fragrance 31% Figure 2 The fragrance market segmentation is distributed between the three major continents.As shown in Figure 3 Europe leads the consumption of fragrances by 45. 1% followed by the Americas with 38. %, Asia-Pacific by 10. 5% and Africa and the Middle East by 6. 4% (Datamonitor Global, 2011). Global fragrance market segmentation by region % share 6% 11% Europe Americas Asia-Pacific Affrica and Middle East 45% 38% Figure 3 Overall the current fragrance market condition and especially t he sub-category of female fragrances shows to be positive and creates opportunity for new product additions, which is an advantage for Maybellines idea to come in a new perfume (Datamonitor Global, 2011). Market Environment In the book by Perreault et al (2011) it is described that when creating a new product the required marketing strategy planning process includes electing the best opportunities and developing a strategy that provide provide superior value to the potential consumer and a competitive advantage to the company itself. In order to find the best opportunity and create a marketing strategy, the company has to analyze and tax the sober elements of the marketing environment and the occurring trends. Perreault et al (2011) continues by stating that there are different forces that create the market environment. These forces include the direct marketing environment comprised of the customer, the company, and the competitors and the external market environment comprised of the economic, technological, political, legal, cultural and social aspects.In order to create the best marketing mix (product, place, progressal material, price and personalization) for the new female fragrance of Maybelline, the marketing environment has to be analyzed. Economic Environment As per Perreault et al (2011) the economic environment refers to macro-economic factors, including economic growth, national income and largeness which affect the way of life consumers (individual customers? ) and businesses consume. Changes in the economy in general in certain industries or split of the world could have an impact on the consumption. Technological Environment Technology uses the application of science to replace resources into output.In particular it affects marketing by creating opportunities for new products and new processes. Technological advances allow for better communication and promotion opportunities and it furthers globalization. It also provides for more effe ctive and efficient ways of producing and delivering products and services (Perreault et al, 2011). Political Environment The political environment of a bucolic is affected by the attitudes and reactions of people, social critics, and the government. The political environment can affect change opportunities at both local and international levels. In some markets nationalistic feelings can reduce or block marketing activities, which creates a challenge for companies (Perreault et al, 2011).Cultural and Social Environment These two factors have a significant impact on the marketing environment. The cultural and social environment affects the way people live and behave, which in turn affects their consumption behaviour as well as the economic, political, and legal environments. These factors consist of different variables including linguistic communication education religion style housing view on work, marriage and family The growth of the fragrance market is different across the va rious geographic zones depending on the economic conditions in that area. The consumption of perfume is mostly dependent on demographics and lifestyle trends, in particular the importance of luxury and status.If a particular country is experiencing difficult economic conditions, unremarkably the luxury products suffer the most, as they are not a essential product but or else a nice to have (ReportLinker, 2012). In contrast mass-market, value products are not as impacted by the economy. The US, with the highest market share of 33%,shows steady growth partly due to the fact that the country is coming out of the recession and into better economic conditions. The consumption of perfumes in Asia is relatively low, aside from Hong Kong and Singapore, due to the economic conditions and the perception of perfumes and heavy odors being used as a way to mask body odour.However, the growth potential in these demographics is immense, especially as Asian women are adhering to the Western t rends in fashion and personal care, and are receptive to using well-known brands for building their self-image (ReportLinker, 2012). The sagacity of private fragrance labels in China stands at the low 5%. Brand loyalty and high levels of disposable income provide popularity for the European fragrance products. Suppliers are targeting the younger population in order to draw new customers, due to the changing age structures in the country. To this day, Chinese consumers favor specialty stores when shopping for fragrances, which is an important consideration for companies wanting to be successful in this market (ReportLinker, 2012). Competitive AnalysisPerreault et al (2011) defines the competitive environment as the number and types of competitors the company is facing and the way these competitors behave in the particular industry. There are four elementary kinds of competitive market situations Pure competition A market state where buyers and sellers allot a uni bounce commodit y such(prenominal) as wheat, copper or financial securities and no iodin buyer or seller has much effect on the market price. In its pure form this market state eliminates the purpose of marketing research, product development, pricing, advertising and promotion. Oligopoly A market state with a few sellers who are highly sensitive and alert to each others marketing strategies and pricing.In this market it is difficult for new sellers to enter. Monopolistic competition A market state where many buyers and sellers trade over a range of prices, rather than a single market price. The range of prices occurs due to the fact that the sellers offer a differentiating factor of their product to the buyers. The differentiating factor can be achieved through segmenting, price fluctuations, branding, advertising, personal exchange and other marketing tools. Pure Monopoly A market state where a single firm produces a product, for which there are no close substitutes and in which significant ba rriers to entry prevent other firms from entering the market to compete.The fragrance market is definitely a monopolistic competition in which many vendors sell to many buyers and there is a range of prices based on differentiating factors created through segmenting, branding, advertising and other marketing tools. The global fragrance market is greatly fragmented with the top three selling companies accounting for 24. 5% of the market value. Most of the leading companies are either large manufacturers of personal care products or large fashion houses and are geographically diversified. As most companies operate large production facilities, fixed cost are high in this market the vast business diversification eases the competitive pressure.In conclusion the emulation in the fragrance market is moderate. Shown in are the top three leading players in the fragrance market, which are Coty Inc. with 10. 2% share, LOreal S. A. with 7. 7% share and Procter & Gamble Company with 6. 6% share . The rest of the market is split up between much smaller fragrance vendors and account for 75. 5% of the market (Datamonitor, 2011). Global Fragrance Market Share % share, 2010 10% 8% 7% Coty Inc. LOreal S. A. Procter & Gamble Company Others 75% Figure 4 Coty Inc. Coty Inc. is a privately held company that manufactures and markets fragrances, color cosmetics, toiletries, skincare, sun care and personal care products.It is headquartered in New York City, employs more than 8,500 people and distributes its products to around 90 countries. The company distributes its products utilizing different channels including department stores, specialty retailers, upscale perfumeries, pharmacies, mass market retailers and duty free shops. The company preserve total revenues of $25. 8 billion in FY2010, an increase of 11. 6% over the previous year. Revenues from the fragrance product category for the company reached $2. 2 billion in FY2009. North America accounted for 32% of total revenues, wher eas Europe as its largest ? geographical market accounts for 57% of the total revenues in FY2010, Asia with 7% in FY2010 and the rest of the world with 4% in FY2010.LOreal Even though LOreal is the mother company of Maybelline it remedy needs to be considered as a competitor in a way since it does have five fragrance brands under its umbrella. These brands are placed under the Luxury Product Division and include Giorgio Armani, Ralph Lauren, Cacharel, Victor and Rolf, and Diesel. Procter & Gamble Company (P) P manufactures and markets consumer products with over 300 brands in over one hundred eighty countries. The company is headquartered in Cincinnati, Ohio and employs about 129,000 people. The company offers its prestige fragrance products under its beauty division which recorded revenues of $20. 2 billion in FY2011, an increase of 3. 4% over the previous year. P earned 36. 9% of its revenues in the United States and 63. 1% internationally. SWOT Analysis of MaybellinePerrault et al (2011) describes SWOT analysis as a marketing tool used to create a marketing strategy which identifies screening criteria (and identifies) and outlines the companys strengths and weaknesses, and its opportunities and threats. The analysis has two categories internal factors such as strengths and weaknesses, which analyze the companys resources and abilities external factors such as opportunities and threats, which are observed by analyzing the external market environment, customers, and competitors. This marketing tool helps the marketing department create a marketing strategy that takes advantage of the companys strengths and opportunities while avoiding its weaknesses and threats.SWOT analysis is usually illustrated with a diagram consisting of four squares and each one of them summarizes the companys strengths, weaknesses, opportunities and threats. Maybellines SWOT analysis is illustrated in Figure 5. Helpful Harmful Strengths ? Owned by the biggest cosmetics company in the world hard financial backing Distributed in 127 countries Leader in mass-market beauty products ? ? Established image Established production and distribution infrastructureWeaknesses deficiency of expertise in manufacturing fragrances Product division completely focused on females Lack of expertise in producing cancel and organic products Internal Opportunities Growing presence in appear markets (Asia, southeast America) Natural and organic fragrances Mens fragrances Threats Counterfeit of fragrances Established strong competition Weak economic conditions worldwide External ? ? Figure 5 Strengths Maybelline enjoys a few significant strengths when it comes to its entry into the female fragrance market. One of them is the fact that Maybelline is owned by the biggest cosmetics company in the world in the name of LOreal, which has a solid financial foundation, an established image and existing production facilities and distribution channels. Maybelline itself has strengths in terms of its already established image and worldwide presence in the mass-market of beauty products. WeaknessesThe most significant weakness of Maybelline is the fact that it has no realistic expertise in developing and manufacturing fragrances and specifically female perfumes. The brand is well known for making and selling makeup, but the fragrance industry poses its own unique challenges. Maybellines complete product set is targeted only towards females including their research and marketing departments. This is considered a weakness since the mens fragrance segment of the market is (still) emerging, which is outlined in the opportunities section of this paper. Another opportunity, which Maybelline is not ready for is the emerging segment of natural and organic products, which makes it a weakness for the company.The production of natural fragrances requires investment in research and development and different know-how and expertise, which Maybelline has not fully developed. Opportunitie s By the year 2020 countries in Asia and South America (emerging market) may represent more than 50% of the total cosmetics market, which directly affects the fragrance portion of the market. Currently, people living in emerging countries consume fewer cosmetics products than the rest of the world (Western Europe, North America, Japan, etc. ), but as their gross domestic product is increasing, the consumption level should increase accordingly creating a great potential for penetration (Marketline, 2012). This presents a serious opportunity for Maybelline to offer its new fragrance in these demographics. Threats According to Global Insight Inc. 2007) and research performed by the Global AntiCounterfeiting Group, counterfeit perfumes and cosmetics cost the industry 3. 0 billion EURO annually in lost revenue and 555 million EURO in lost profit. The effects of counterfeiting include loss of profit, reduced investment and innovation, and an overall slow down of the economy as a result of lost jobs and reduced tax revenues. Counterfeiting poses one of the biggest threats to Maybelline and its plans to introduce a new female fragrance on the market. Another threat is the long-time established competition in the female fragrance market including stable companies with an established image. This makes it difficult for Maybelline to penetrate the market with yet another new product.Currently, the global economy in general is struggling and especially in some European countries and the United States. As fragrances and cosmetics in general are not a need but rather a want product, the effects of lower income and higher unemployment rates are posing a threat to this industry and Maybelline itself. SWOT Conclusion By performing a SWOT analysis for the opportunity for Maybelline to introduce a new female fragrance into the market, it becomes apparent that the strengths and opportunities outweigh the weaknesses and threats. An already established company such as Maybelline i s more than halfway of creating and marketing a new fragrance regardless of its inexperience with this specific product type.The struggling global economy and counterfeit products are challenges that every fragrance company faces, still this industry is strong and has the potential for growth. Market Strategy Perrault et al (2011) describes that to plan a marketing strategy is to find attractive opportunities and develop a profitable marketing strategyThere are two interrelated separate to a marketing strategy and they are the target market and the marketing mix. As defined in this book, a target market is a fairly similar group of potential customers to whom the company wishes to appeal. A marketing mix is the controllable variables the company puts together to satisfy this target group.These variables include the characteristics of the product, the place where the product bequeath be sold, the price the Figure 6 product impart be offered at and the promotion that would be used t o market it. As illustrated in Figure 6 at the centre of the marketing mix is of course the target customer. Perrault et al (2011) states that the customer is placed in the center of the diagram to show that the customer is the target of all the marketing efforts. Target Market Currently, Maybelline targets women between the ages of 15 and 49 in more than 127 countries worldwide. Based on this wide market the new fragrance being introduced will be targeted to a narrower target, which is women between the ages of 18 and 34 living in Europe.Although as outlined earlier in this report, the mens fragrance market is rapidly growing and has great potential, Maybelline offers products only to the female part of the population and has an already Figure 7 established image as such a brand. The new perfume brand will follow that image and target females only. The decision to initially introduce the product in Europe only is based on the fact that this is the strongest market for fragrances. I f the product succeeds in this market its reach can be expanded to North America and even Asia. Furthering the definition of the target market, Maybelline will focus its marketing efforts on women between ages of 18 and 34 that are either single or freshly married with little or no children, have an active lifestyle and are young professionals. The target market is summarized in Figure 7. Marketing MixAs described in the book by Perrault et al (2011) the marketing mix specifies the details of the new product being developed and includes four Ps (product, place, price and promotion).1. The first P for Product may involve a physical good (a perfume in our case), a service, or a blend of both as well as its branding, packaging, and warranties. The basic idea is that the product has to satisfy a specific customer need.2. The second P is for Place, which defines how the product will reach its customer when and where it is needed. This includes the distribution channels used for getting t he product sold.3. The third P is for advancement and it describes the way the product will be marketed or sold to the customer, which includes advertising and public relations.4. The fourth P is for Price and specifies the amount of money a customer has to pay to acquire the product. When setting the price, the producer must(prenominal) account for the competition in the target market and the cost of producing and marketing the product. Based on the marketing principles and the research described above in this document a marketing mix for Maybellines new female fragrance follows. Product Name Maybellines new perfume will be called DENI which is an contraction for Desire, Exquisite, Natural and Intimate. The name describes what the perfume stands for. When a woman wears the DENI fragrance, she is desired, the scent is exquisite, the product is natural and the connection with it is intimate.Scent The scent of the perfume will be light and fresh, to be worn by females with an activ e lifestyle when passing play to work or being active. It is meant for everyday use and does not intrude, since the individual wearing it will be around people interacting. The perfume will only be available in Eau de Parfum spray since it is the luminance and more affordable version of the original scent. Ingredients An increasing trend in the market is the demand for natural products therefore the DENI perfume will be made out of natural ingredients. This will possibly acclivity the production cost but compensate with a differentiating factor and the increasing demand for such products. package DENI will be offered only in a 50ml scrap feeding bottle, which is compact and utilizing a screw on cap.The bottle design is meant for being carried in a small purse or a clasp without the possibility of the cap coming off and being sprayed inside. To keep with the companys green ideology, the bottle utilizes an aluminum removable pump, which can be separated from the glass bottle be fore disposal, so the glass bottle can be easily recycled. The bottles are packaged in a cardboard stripe made completely from recycled paper and painted with natural paints. The bottle can also be returned to one of the stores where DENI is offered for a refill. Place DENI perfume will be manufactured at the current Maybelline plant set(p) in North Little Rock, Arkansas.There will be an additional facility built for the manufacturing of the new perfume adjacent to the current massive factory. The administrative and transportation functions of the existing plant will be utilize for the new product as well as the distribution channels. DENI will be sold in Specialist Retailers, Department stores (including Duty-Free Shops), supermarkets and hypermarkets as it is a mass-market product with a low profit-margin. Price DENI will cost 38 EURO for the 50ml bottle to the final customer. The perfume is a mass-market product under LOreals Consumer Product Division and it is meant for everyd ay use and hence the price must be lower than the more high-minded products that the company itself offers as well as the competition.Table 2 shows a comparison of the prices for 50ml Eau de Parfum spray bottles of some of the bestselling perfumes on the market. For instance Chanel No. 5, as one of the best perfumes on the market costs nearly two-baser compared to the price of an equivalent DENI bottle. The product however cannot be the cheapest since it has to be corresponding to LOreals image of offering high quality products. Perfume price comparison (EURO per 50 ml) 79 62 43 43 40 38 36 30 Table 2 Promotion Even if Maybelline creates the best product at the best price, no one would buy it if customers do not know about it. A very important part of the marketing strategy is the way the product will be introduced and publicize to the target market. As mentioned above, the target is women